Top 10--The Nation's Most Popular Vehicles

PORTLAND, Ore.--May 2, 2002--Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, announced today the Chrome Top 10(TM), national and regional rankings of the most popular vehicles researched online for the month of April.

Honda remained a favorite across the nation, but Volkswagen picked up speed with the Passat and Jetta making joint-appearances in the nationwide list as well as in the top 10 lists for Atlanta, Boston, Dallas, San Francisco and Washington D.C. The Nissan Altima and the BMW 3-Series continued to hold strong across the nation, with BMW remaining as the only upscale vehicle on the list.

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Chrome Top 10 Nationwide
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  Make         Model
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1 Honda        Civic
2 Honda        Odyssey
3 Honda        Accord Sdn
4 Nissan       Altima
5 Honda        CR-V
6 BMW          3-Series
7 Toyota       Camry
8 Toyota       Highlander
9 Volkswagen   Passat
10 Volkswagen  Jetta Sdn

Most Popular Vehicle by City
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Metro Area            Make         Model
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Atlanta, GA           Volkswagen   Jetta
Boston, Ma            Honda        Civic
Chicago, IL           BMW          3-Series
Dallas, TX            Volkswagen   Passat
Detroit, MI           Ford         Focus
Los Angeles, CA       Honda        Civic
New York, NY          Nissan       Altima
Philadelphia, PA      Nissan       Altima
San Francisco, CA     BMW          3-Series
Washington, DC        Honda        Accord Sdn

NOTE: Chrome Top 10 listings by city can be found in the research center on Chrome's web site, www.chrome.com.

The Chrome Top 10 rankings are compiled from vehicle configurations captured through Chrome's Web-based configuration and pricing tool, Chrome Carbook(TM), accessible from more than 1,500 Web sites. The information captured on Chrome's Web servers shows which vehicle configurations consumers are considering, including the vehicle's make, model, transmission, option and color preferences.

This real-time consumer demand information can benefit auto manufacturers by improving visibility throughout their marketing, production and planning departments. By seeing which vehicles consumers are considering, and where those consumers are located, they can better target customers preferences in different geographic areas and plan production accordingly. Ultimately, it's a win-win for both manufacturers and consumers.