Ford Motor Company's April U.S. Sales Declined 7.4%Record Sales at Jaguar and Land Rover; Ford Thunderbird Records Best Sales Month,
DEARBORN, Mich., May 1 U.S. customers purchased or leased 307,061 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in April, down 7.4 percent compared with a year ago.
Sales to retail customers in April equaled year ago levels, but sales to fleet customers declined 24 percent compared with a year ago.
Jaguar and Land Rover dealers reported record April sales, a phrase that will be repeated in future months as these brands will introduce more new products in the near future.
Jaguar reported record April sales of 5,441, up 27 percent compared with a year ago. April was ninth month in a row of record sales. Sales of the new X-TYPE sedan (3,084) paced Jaguar's record results. Jaguar's next new product introduction is the redesigned S-TYPE sedan in May. Year-to-date, Jaguar sales were 21,830, up 71 percent compared with a year ago.
Land Rover dealers also reported record April sales of 2,775, up 29 percent. April was the sixth month in a row of record sales at Land Rover. Sales of the all-new Freelander reached a new high (1,320). Land Rover's next new product introduction is the all-new Range Rover in June. Year-to-date, Land Rover sales were 11,654, up 64 percent compared with a year ago.
Lincoln sales were 11,256, up 12 percent compared with a year ago. Higher sales to retail customers more than offset a sharp decline (50%) in deliveries to fleet customers. The Lincoln Town Car, including the first of the redesigned 2003-model versions, achieved the strongest sales increase in April.
Ford, the company's largest automotive brand, posted April sales of 257,782, down eight percent compared with a year ago. Retail sales were equal to a year ago, but fleet deliveries declined 24 percent. The Ford F-Series truck and the Ford Explorer sport utility vehicle registered the strongest retail performance. The Ford Thunderbird achieved its highest sales month since it was introduced last fall -- no surprise since springtime is convertible time.
Mercury sales totaled 20,768, down 15 percent compared with a year ago
reflecting declines to both retail and fleet customers. Volvo's April sales
were 9,039, down 14 percent compared with a year ago.
FORD MOTOR COMPANY APRIL 2002 U.S. SALES
April Month % April CYTD %
2002 2001 Change 2002 2001 Change
Sales By Brand
Ford 257,782 269,351 -8.0 947,127 1,054,003 -10.1
Mercury 20,768 23,518 -15.1 76,052 103,252 -26.3
Lincoln 11,256 9,676 11.9 45,178 52,914 -14.6
Jaguar 5,441 4,123 26.9 21,830 12,747 71.3
Volvo 9,039 10,079 -13.8 34,992 38,601 -9.3
Land Rover 2,775 2,065 29.2 11,654 7,129 63.5
Total Ford
Motor Company 307,061 318,812 -7.4 1,136,833 1,268,646 -10.4
Memo: Cars and
Trucks
Cars 114,137 124,511 -11.9 418,602 493,422 -15.2
Trucks 192,924 194,301 -4.5 718,231 775,224 -7.4
Total Ford
Motor Company 307,061 318,812 -7.4 1,136,833 1,268,646 -10.4
Information Only
(Not Included Above)
TH!NK Neighbor 326 0 NA 500 0 NA
FORD BRAND APRIL 2002 U.S. SALES
April Month % April CYTD %
2002 2001 Change 2002 2001 Change
Crown Victoria 6,305 9,039 -32.9 27,654 30,612 -9.7
Taurus 27,517 33,436 -20.9 101,600 119,998 -15.3
Focus 20,126 20,252 -4.4 71,574 85,366 -16.2
Thunderbird 2,173 NA NA 7,390 NA NA
Mustang 13,192 14,704 -13.7 45,006 55,075 -18.3
Escort 6,699 8,476 -24.0 22,003 29,321 -25.0
Total Ford Cars 76,012 85,907 -14.9 275,227 320,372 -14.1
Escape 12,659 14,025 -13.2 42,623 56,010 -23.9
Explorer 33,493 30,503 5.6 123,430 117,530 5.0
Expedition 9,888 14,127 -32.7 46,459 60,468 -23.2
Excursion 2,699 2,571 0.9 10,724 11,187 -4.1
Econoline/Club Wagon 16,990 14,703 11.1 52,645 57,747 -8.8
Windstar 13,605 15,270 -14.3 49,278 61,615 -20.0
Ranger 19,374 26,491 -29.7 74,162 96,471 -23.1
F-Series 72,414 64,870 7.3 270,184 269,358 0.3
Heavy Trucks 648 884 -29.5 2,395 3,245 -26.2
Total Ford Trucks 181,770 183,444 -4.7 671,900 733,631 -8.4
Total Ford Brand 257,782 269,351 -8.0 947,127 1,054,003 -10.1
LINCOLN AND MERCURY BRAND APRIL 2002 U.S. SALES
April Month % April CYTD %
2002 2001 Change 2002 2001 Change
Grand Marquis 5,304 7,684 -33.6 22,942 37,890 -39.5
Sable 9,276 8,476 5.2 29,188 38,486 -24.2
Cougar 1,233 2,340 -49.3 4,492 9,028 -50.2
Total Mercury Cars 15,813 18,500 -17.8 56,622 85,404 -33.7
Town Car 4,772 3,464 32.5 18,566 22,014 -15.7
Continental 1,090 1,342 -21.9 4,574 7,452 -38.6
LS 3,433 2,591 27.4 12,807 12,769 0.3
Total Lincoln Cars 9,295 7,397 20.8 35,947 42,235 -14.9
Total Mercury
and Lincoln Cars 25,108 25,897 -6.8 92,569 127,639 -27.5
Villager 1,523 1,317 11.2 5,047 6,571 -23.2
Mountaineer 3,432 3,701 -10.8 14,383 11,277 27.5
Total Mercury Trucks 4,955 5,018 -5.1 19,430 17,848 8.9
Blackwood 127 NA NA 539 NA NA
Navigator 1,834 2,279 -22.6 8,692 10,679 -18.6
Total Lincoln Trucks 1,961 2,279 -17.3 9,231 10,679 -13.6
Total Mercury
and Lincoln Trucks 6,916 7,297 -8.9 28,661 28,527 0.5
Total Mercury
and Lincoln Vehicles 32,024 33,194 -7.2 121,230 156,166 -22.4
Total Lincoln Brand 11,256 9,676 11.9 45,178 52,914 -14.6
Total Mercury Brand 20,768 23,518 -15.1 76,052 103,252 -26.3
JAGUAR BRAND APRIL 2002 U.S. SALES
April Month % April CYTD %
2002 2001 Change 2002 2001 Change
XJ 951 828 10.4 2,793 3,066 -8.9
S-TYPE 1,004 2,860 -66.2 4,574 7,934 -42.3
X-TYPE 3,084 NA NA 13,210 NA NA
XK 402 435 -11.1 1,253 1,747 -28.3
Total Jaguar 5,441 4,123 26.9 21,830 12,747 71.3
VOLVO BRAND APRIL 2002 U.S. SALES
April Month % April CYTD %
2002 2001 Change 2002 2001 Change
S40 1,388 2,191 -39.1 4,682 7,307 -35.9
V40 288 315 -12.1 914 1,044 -12.5
S60 3,427 2,897 13.7 13,247 10,659 24.3
S70 0 27 -100.0 0 177 -100.0
V70 857 1,006 -18.1 3,651 4,873 -25.1
V70 XC 1,463 1,495 -5.9 6,016 5,937 1.3
C70 391 466 -19.3 1,196 1,718 -30.4
S80 1,225 1,682 -30.0 5,286 6,886 -23.2
Total Volvo 9,039 10,079 -13.8 34,992 38,601 -9.3
LAND ROVER BRAND APRIL 2002 U.S. SALES
April Month % April CYTD %
2002 2001 Change 2002 2001 Change
Range Rover 203 314 -37.8 1,889 1,376 37.3
Discovery Series II 1,252 1,751 -31.2 5,140 5,753 -10.7
Freelander 1,320 NA NA 4,625 NA NA
Total Land Rover 2,775 2,065 29.2 11,654 7,129 63.5