Second Month of MINI Sales Sees More Delighted Customers

WOODCLIFF LAKE, N.J., May 1 -- MINI USA reported its first full month of retail sales in April with 1,559 cars being delivered to customers. The figure comprised 1477 MINI Coopers and 82 MINI Cooper S'. Availability of the MINI Cooper S will increase as production ramps up in the coming weeks.

Sales this month have truly demonstrated the diversity and breadth of MINI customers: A MINI dealer in South Carolina has registered a MINI Cooper to the oldest buyer to date, a 96 year old -- who insisted on a 5 speed manual configuration. A dealer in New York state has delivered a car to the tallest, a man of over 7 feet.

Three more MINI dealers opened in April: Prestige MINI in New Jersey, Classic MINI in Ohio, and Northwest MINI in Seattle, Washington. The network now stands at 56 with further dealers due to open in the next months.

Jack Pitney, general manager of MINI USA said: "MINI is now in its first full month of sales and our dealers have done a terrific job in delivering cars into customers hands. We feel that buying a MINI is a unique experience and so we paid special attention to the whole MINI delivery process. We are delighted at the response from our new MINI customers to that process."

MINI USA is expected to sell 20,000 cars in its first full year through a network of approximately 70 MINI dealers, when fully established. The 115hp MINI Cooper has an MSRP of $16,850 and the supercharged 163hp MINI Cooper S is $19,850. Both prices include delivery charges.