New Auto Dealer Desktop Inventory Management Software
PORTLAND, Ore.--May 1, 2002--Chrome Systems Corporation, a leading provider of automotive data, configuration technology and commerce solutions released a new inventory management system today, Chrome Inventory Everywhere(TM).
Chrome IE is a Microsoft Windows-based desktop data management tool that enables new and used car dealers to control where, when and what vehicle inventory data is shown online and in print.
Chrome IE enables dealers to transfer inventory from their Dealer Management System (ADP, R&R, etc), use the system to decode and enhance the vehicle data and send the results to online and print media partners and even display it on their Web site. Because the system decodes VINs, it enables dealers to update each vehicle's options, features, prices and days in stock, add specifications and include comments to inventory listings. Multiple lot photos can be uploaded to better represent the dealer's actual vehicles.
After the data has been enhanced, Chrome IE automatically formats the export file to the exact specifications of each service provider. The result is accurate, consistent pricing and vehicle information across all published services. Dealers have total control over their inventory and how detailed it is when posted across numerous sites. Prices can be changed in real time wherever the inventory is published, enabling dealers to instantly update their data.
"Chrome IE brings significant cost savings to my dealership due to the ease of loading the inventory as well as the minimal amount of time spent managing the inventory and attaching photos," said Ralph Goddard, Director of E-commerce Services, Dimmitt Chevrolet.
Dealers also decide when they want to export the information and choose the time and frequency of their online and print publications updates. Dealers or used car managers decide when to change their prices and export the new information. And because all inventory information comes from the same file, the dealer ultimately has control over all of their online vehicle information.
"It comes down to accurate pricing and vehicle data across every published service. When a dealer's vehicle information is consistent on every online and print service, it decreases pricing errors, increases consumer confidence and ultimately results in cost savings for the dealership," said David Mingle, President and COO of Chrome Systems.
Chrome IE is available immediately.
About Chrome
With more than 12,000 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, configuration technology, software and professional services to produce complete enterprise solutions for all segments of the retail automotive industry, including manufacturers, fleet companies, dealers and Internet sites. Chrome pioneered the technology behind electronic vehicle configuration and for more than 16 years has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome provides the North American ordering System for General Motors and its 8,300 dealers. Chrome sets the standard in ordering systems for fleet management, serving 13 of the 17 largest fleet leasing companies. The company is based in Portland, Oregon. For more information, contact www.chrome.com, 800/936-8906