Kelley Blue Book Enhances New Car Decision Guides With GM-Powered `Advisor'; Lifestyle Factors Simplify Car Buying Process

    IRVINE, Calif.--April 25, 2002--Kelley Blue Book has enhanced its popular suite of new car Decision Guides on its leading automotive Web site, www.kbb.com, by adding the General Motors powered Auto Choice Advisor, it was announced today.
    The GM designed and powered Auto Choice Advisor is an in-depth tool for new car shoppers looking for unbiased help in the decision making process. Auto Choice Advisor takes into account personal usage habits, price, brand and body style preferences, as well as the importance of certain features like gas mileage and frequency of repairs.
    The sophisticated decision engine recommends ten vehicles that best meet the consumer's need from over 250 makes and models available from all major US manufacturers.
    The new feature is part of kbb.com's suite of new car "Decision Guides," providing tools, tips, comparisons and advice to facilitate the right choice for new car purchases.
    Other Decision Guide services include: the Recommendation Tool, offering suggestions on how to select your next car, based on shopper preferences, including manufacturer, price range, and body style; and Side-By-Side Comparisons, where up to four new and used models are displayed side-by-side so shoppers can compare exact specifications, features and options.
    "Our suite of Decision Guides, including our newest, the Auto Choice Advisor, is the most useful tool a new car buyer can find on the Internet," said Stephen Henson, vice president, marketing and business development for Kelley Blue Book based here. "These services help car buyers discover what the best new car is for their lifestyle and then sets up direct, side-by-side comparisons that make an often complicated car buying decision easy," he said.
    About Kelley Blue Book: Based in Irvine, Calif., Kelley Blue Book is relied on by both consumers and the automotive industry as the trusted resource for car-buying research and information. The company is currently celebrating its 75th anniversary. Its website, kbb.com, is the number one automotive site in the nation, according to Jupiter Media Metrix and Nielson//NetRatings. It attracts over 4 million unique visitors, generating nearly 30 million pricing reports per month. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.