Response Marketing Group, CallSource Sign Joint Distribution Agreement; Arrangement Opens New Markets for Both Firms

    BURLINGTON, Vt.--April 23, 2002--As technology continues to rapidly transform call tracking and advertising response measurement, Response Marketing Group and CallSource have signed a distribution agreement, allowing each firm to market the other's services. More importantly, customers now have unprecedented access to the unique combination of memorable vanity 800 numbers along with a sophisticated call recording and advertising measurement platform.
    Response Marketing Group is a leading provider of shared use vanity 800 number services, and has traditionally focused on providing small and medium sized businesses with memorable 800 numbers such as 800-NEW-CARS or 800-NEW-BATH. Vanity 800 numbers have been proven in numerous studies to increase advertising response rates by up to 30%.
    CallSource is a solutions provider that has developed a powerful, proprietary, real-time call monitoring and recording solution that offers unequaled functionality. CallSource customers use the service as a marketing tool to more precisely refine and target their advertising expenditures. The CallSource platform also allows call recording, which plays a key role in sales staff training and development.
    'The relationship with Response Marketing Group is a natural fit for us' said Elliot Leiboff, Chief Operating Officer of CallSource. 'Our customers will now be able to combine very desirable and recognizable 800 numbers with our call tracking and recording solution. And Response's strong relationships with auto dealerships, thanks to their numbers like 800 NEW CREDIT, 800 NEXT CAR, and 800 NEW DEAL, will allow us to significantly grow our business. We feel that our software combined with Response's numbers will be an unbeatable combination."
    Response Marketing Group, as a provider of shared use vanity 800 numbers, will realize similar benefits from the CallSource relationship, which will allow the firm to meet the needs of new customers requiring a real-time call monitoring and recording solution.
    'We're thrilled to be partnering with this industry leader' said Laura Noonan, Response Marketing's Vice President of Marketing. 'CallSource will allow us to meet the call tracking requirements of even the most demanding customers. We offer the broadest range of desirable 800 numbers, and now we can offer a full range of call tracking solutions as well. The agreement is a true win-win situation for both parties, and especially our customers.'

    Response Marketing Group (www.800response.com), headquartered in Burlington, VT, has been providing shared use vanity 800 numbers to businesses since 1990. Response Marketing Group combines a wide variety of desirable vanity 800 numbers, unique call routing capabilities, and an organizational commitment to delivering the highest levels of customer service in the industry.

    CallSource (www.callsource.com), based in Agoura Hills, CA, is the developer and premier provider of call recording, advertising source tracking, and analysis. CallSource also pioneered distance learning programs for marketing, sales, and training professionals.