'Roadmap to the X-Day Car-Direct Order Fulfillment in Eight to 20 Days

SOUTHFIELD, Mich., April 22 ``Roadmap to the X-Day Car'' is about to make the lives of automotive e-business and manufacturing executives easier. The seminar will show how to break through infrastructure, cost and feasibility barriers that have kept the auto industry from achieving a build- to-order philosophy. Ultimately, ``Roadmap to the X-Day Car'' will explain how to create a profitable, efficient 8 to 20 day car program throughout the entire supply chain. The seminar is scheduled for Thursday, May 2, from 8 a.m. to 3:30 p.m. at the Westin Hotel in Southfield's Town Center.

``Roadmap to the X-Day Car,'' hosted by ALTA International, Inc., will not be ``theory'' based. Instead, it will be a real-world examination of and instructional summit for achieving the X-day car. Experts representing companies that have examined or implemented configure-to-order or modularity strategies will describe how to use existing IT and other company resources to achieve a build-to-order strategy, meet customer demand and reduce inventory costs.

Executive panel participants include:

Gary Adams, managing director, ALTA International Kevin Prouty, research director, automotive, AMR Research Steve Hanley, vice president, integration group, Dana Corp. John Waraniak, executive director of e-business speed, Johnson Controls, Inc. Mickey Howard, research officer, 3DayCar Programme, University of Bath ``Information system and production control executives who attend the event will walk away with an understanding of the drivers and challenges to consider when implementing an X-day car program,'' said University of Bath's Howard. ``They will also realize the huge financial and resource benefits of build-to- order systems.''

``The seminar will illustrate proven solutions and operational models for delivering build-to-order vehicles to consumers,'' added ALTA's Adams. ``We will discuss examples of the progress that's been made, and outline procedures and systems that will enable synchronized and sequenced deliveries of modules, systems and components required for achieving the X-day car.''

``The Roadmap to the X-Day Car'' provides an opportunity to interact with key executives who have the know-how to make the X-day car reality. To register, or for more information, call (810) 219-1173, e-mail x-daysummit@eisbrenner.com or visit www.alta.net . Space is limited. Continental breakfast and registration begins at 7 a.m. Lunch also will be served.

About ALTA International

ALTA International is the North American subsidiary of ALTA A/S and provides supply chain and manufacturing event management solutions that enables more profitable revenue for automotive suppliers and logistic companies. ALTA International's parent company, ALTA A/S, was founded in 1992 and is headquartered in Copenhagen, Denmark. ALTA has other subsidiaries throughout the world in the U.K., France and Germany. During the last decade, ALTA has built substantial expertise in the development and implementation of manufacturing systems, largely the result of nearly 10 years of working in the European automobile industry. ALTA helps customers implement strategies like SILS, lean manufacturing, or build-to-order through extensive knowledge and products that preserve existing system investments, shorten lead-times, reduce inventory cost and enhance on-time delivery.