FORD'S BOOSTER SEAT PROGRAM HITS NEW HIGH MARK
DEARBORN, Mich., April 17, 2002 –Ford Motor Company's Boost America! program has hit the three-quarter mark of its one million seat giveaway. Since its launch in May 2001, Boost America! has delivered 750,000 seats to families in an effort to increase booster seat awareness and usage. Through Boost America!, Ford has committed to delivering up to one million seats—half to Ford Motor Company customers through a voucher program with Toys R Us, and half to low-income families through a partnership with the United Way in which families receive a seat installed by a child passenger safety technician.
All vouchers have been distributed to customers and partners, and have an expiration date of April 30, 2002. Vouchers will be honored at any Toys R Us through that date. The Boost America! program is not affiliated with any other car seat voucher program associated with retailers other than Toys R Us.
The half-million seat giveaway to low-income families will continue through July, 2002. A complete schedule of events is attached. Seats are still available to non-profit agencies which serve low-income populations. For more information on the giveaways or seats, please call 1-866-BOOST-KID.