SEMA 2002 International Auto Salon Pre-Show Numbers Show Industry Buyer Participation Substantially Up

DIAMOND BAR, Calif. (April 16, 2001) - If advance registration 
numbers are any indication, this weekend's SEMA 2002 
International Auto Salon (IAS) will be a tremendous industry 
success.

The show, geared to the hot, fast-growing sport compact 
performance niche, has 624 buyers pre-registered, 239 percent of 
last year's equivalent pre-registration of 261 buyers. The 
registration for non-buyer attendees is also much higher than 
last year (552 compared with 294 at the equivalent time before 
the shows, an 88 percent increase). 

Total pre-registration for the show is up eight percent, at 2,389 
vs. 2,212 last year. 

"So far, we have booked 65,000 square feet of actual exhibit 
space for our 2002 Auto International Salon," said Gary Vigil, 
SEMA's director of trade shows. Vigil said that the 2001 show had 
an exhibit total area of 59,000 square feet. In addition, more 
than 200 project vehicles will be on display at the Long Beach 
Convention Center.  

Currently, there are 172 companies on the exhibitor list. 

This is the fifth show that SEMA will hold for the vibrant sport 
compact market. For this year's event, which is open to consumers 
as well as industry personnel, SEMA has chosen Vision 
Entertainment, creators of the Hot Import Nights events, as its 
consumer promotion partner. 

The IAS opens with an industry-only day this Friday, April 19, 
and is open to consumers and industry personnel on Saturday, 
April 20, from noon until 8 p.m., and on Sunday, April 21, from 
11 a.m. to 6 p.m.  

For more information about the International Auto Salon, visit 
the SEMA Show & Events section of www.sema.org, or 
www.ias2k2.com.

Vision Entertainment is an integrated marketing and production 
company providing its customers and clients with interactive 
experiences. With its fingers on the pulse of America's youth, 
Vision Entertainment has a firm understanding of this savvy, 
progressive lifestyle, and a proven track record of success. 
Vision Entertainment currently produces more than 26 annual 
events in the top 20 markets in North America. These events range 
from import car shows to skateboard & snowboard expos, to 
consumer gaming events. For more information, contact Vision 
Entertainment at 1360 South Coast Highway, Laguna Beach, CA, 
92651; call 949/376-6942 or visit www.visionevent.com.