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Harley-Davidson Reports Record First Quarter

MILWAUKEE, April 16 Harley-Davidson, Inc. today announced record revenue and earnings for its first quarter ended March 31, 2002. Revenue for the quarter was $927.8 million compared with $776.9 million in the year-ago quarter, a 19.4 percent increase. First quarter diluted earnings per share (EPS) were 39 cents, a 30.6 percent increase compared with last year's 30 cents.

``We are proud to announce another outstanding quarter and to report that demand for Harley-Davidson products remains strong as we begin our 99th year of operations,'' said Jeffrey L. Bleustein, chairman and chief executive officer of Harley-Davidson, Inc. ``Our worldwide network of independent dealers experienced a growth rate of 20 percent in retail registrations during the first quarter. Based on this demand and ongoing capacity improvements, we are raising our 2002 production target for Harley-Davidson® motorcycles to 261,000 units, up from the previous target of 258,000.

``I am also pleased to announce that our Dyna family of motorcycles is now being assembled exclusively in Kansas City, after successfully transferring these operations from our York, Pa. facility. This comes on the heels of a new five-year labor agreement with our Kansas City unions and is another step in executing our manufacturing strategy,'' added Bleustein.

Motorcycles and Related Products Segment

Financial performance for the entire segment benefited from five percent more scheduled workdays in the first quarter of 2002 compared to last year's first quarter.

First quarter revenue from Harley-Davidson motorcycles was $747.7 million, an increase of 21.9 percent over the first quarter last year. Shipments of Harley-Davidson motorcycles totaled 64,669 units, up 10,515 units or 19.4 percent over last year and approximately 2,100 units over the Company's announced target. ``We worked additional assembly line overtime during the quarter to help meet strong customer demand for our 2002 model year motorcycles,'' said Bleustein. To support the new 2002 calendar year production target of 261,000 units, Harley-Davidson is increasing its second quarter production target to 65,000 units.

First quarter revenue from Parts and Accessories (P&A), which consist of Genuine Motor Parts(TM) and Genuine Motor Accessories(TM), totaled $131.1 million, a 20.4 percent increase over the year-ago quarter. General Merchandise, which consists of MotorClothes® apparel and collectibles, had first quarter revenue of $42.3 million, up 7.9 percent over the same period last year.

For the long term, the Company expects P&A revenue to increase somewhat faster than Harley-Davidson's motorcycle unit growth rate and expects General Merchandise to grow slightly slower than the motorcycle unit growth rate.

First quarter gross margin for the Motorcycles and Related Products Segment was 34.0 percent of revenue compared to 32.7 percent in the first quarter of last year. Gross margin improvements were driven by the effect of the greater number of workdays as well as a stronger product mix and a greater percentage of domestic shipments. Operating margin followed gross margin and was 18.7 percent of revenue, compared to 17.4 percent of revenue for the same period last year.

Financial Services Segment

Harley-Davidson Financial Services, Inc. (HDFS), a subsidiary of Harley-Davidson, Inc., reported first quarter income of $41.7 million, up from $32.9 million in the year-ago quarter. HDFS operating income was $12.2 million, compared with $5.0 million last year. The increase was due in part to continued strong acceptance of its consumer financing programs as well as growth across all product lines. Also contributing to the income growth was the January completion of the remaining $93 million sale of receivables from HDFS' fourth quarter 2001 asset-backed securitization offering. The Company expects HDFS operating income to grow at a rate approaching 25 percent for 2002.

Harley-Davidson Retail Data

Retail sales for Harley-Davidson motorcycles in the United States were up 21.2 percent for the period January through March 2002, when compared to the same period last year. Harley-Davidson retail sales in Europe and Japan were up 16.6 and 3.7 percent, respectively, when compared with 2002. At this time, only limited industry data is available for these markets.

Income Tax Rate

The Company's effective income tax rate was reduced to 34.5 percent for the first quarter of 2002 from last year's rate of 35.0 percent. The Company expects to maintain the improved rate of 34.5 percent for the remainder of the year.

Share Repurchase

During the quarter, the Company repurchased approximately 575,000 shares of its common stock.

Company Background

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.

Forward-Looking Statements

The Company intends that certain matters discussed in this release are ``forward-looking statements'' intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as the Company ``believes,'' ``anticipates,'' ``expects'' or ``estimates'' or words of similar meaning. Similarly, statements that describe future plans, objectives, outlooks, targets or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated as of the date of this release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

The Company's ability to reach targeted production objectives and maintain revenue and income growth depends upon, among other factors, the Company's ability to (i) continue to realize production efficiencies at its production facilities through the implementation of innovative manufacturing techniques and other means, (ii) successfully implement production capacity increases in its facilities, (iii) successfully introduce new products, (iv) avoid unexpected P&A /general merchandise supplier backorders, (v) sell all of the motorcycles it has the capacity to produce, (vi) continue to develop the capacity of its distributor and dealer network, (vii) avoid unexpected changes in the regulatory environment for its products, and (viii) successfully adjust to foreign currency exchange rate fluctuations. In addition, the Company could experience delays in the operation of manufacturing facilities, work stoppages, difficulty with suppliers, natural causes or other factors. Risk factors are also disclosed in documents previously filed by the Company with the Securities and Exchange Commission.

                            Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Income
                                 (Unaudited)
                   (In thousands, except per share amounts)


                                                       Three Months Ended
                                                    Mar. 31,        Mar. 25,
                                                      2002           2001(a)
    Net sales                                       $927,845       $776,941
    Gross profit                                     315,277        253,898
    Operating expenses                               142,150        118,342
      Operating income from motorcycles and
       related products                              173,127        135,556

    Financial services income                         41,691         32,934
    Financial services operating expense              29,540         27,955
      Operating income from financial services        12,151          4,979

    Corporate expenses                                 3,555          2,802
    Total operating income                           181,723        137,733
    Interest income, net                               2,246          4,799
    Other expense, net                                  (765)          (920)
    Income before provision for income taxes         183,204        141,612
    Provision for income taxes                        63,206         49,564
    Net income                                      $119,998       $ 92,048

    Earnings per common share:
      Basic                                             $.40           $.30
      Diluted                                           $.39           $.30

    Weighted-average common shares:
      Basic                                          302,475        301,922
      Diluted                                        305,618        306,063


    (a) Certain prior year balances have been reclassified in order to conform
        with the current year presentation of sales incentives ($9.2 million)
        and shipping and handling fees ($14.1 million).


                            Harley-Davidson, Inc.
                    Condensed Consolidated Balance Sheets
                                (In thousands)


                                       Mar. 31,         Dec. 31,      Mar. 25,
                                         2002             2001          2001
                                      (unaudited)                  (unaudited)

    ASSETS
      Current assets:
        Cash and cash equivalents      $378,535        $439,438      $399,339
        Marketable securities           201,193         196,011            --
        Accounts receivable, net        152,083         118,843       162,618
        Finance receivables, net        738,396         656,421       613,607
        Inventories                     183,632         181,115       187,982
        Other current assets             78,475          73,436        56,888
      Total current assets            1,732,314       1,665,264     1,420,434

      Finance receivables, net          582,366         379,335       451,873
      Other long-term assets          1,084,624       1,073,896       895,445

    Total assets                     $3,399,304      $3,118,495    $2,767,752

    LIABILITIES AND
     SHAREHOLDERS' EQUITY
      Current liabilities:
        Other current liabilities      $532,183        $499,059      $442,882
        Current portion of finance
         debt                           366,286         217,051       293,553
      Total current liabilities         898,469         716,110       736,435

      Finance debt                      380,000         380,000       355,000
      Other long-term liabilities       179,068         176,190        99,564
      Postretirement health care
       benefits                          94,744          89,912        83,122
      Total shareholders' equity      1,847,023       1,756,283     1,493,631

    Total liabilities and
     shareholders' equity            $3,399,304      $3,118,495    $2,767,752


                            Harley-Davidson, Inc.
                           Net Sales and Motorcycle
                                Shipment Data


                                                       Three Months Ended
                                                     Mar. 31,       Mar. 25,
                                                      2002           2001

    NET SALES (in thousands)
    Harley-Davidson(R) motorcycles                  $747,743       $613,517
    Buell(R) motorcycles                               6,492         15,285
    Parts & Accessories                              131,143        108,881
    General Merchandise                               42,269         39,171
    Other                                                198             87
    Total                                           $927,845       $776,941

    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
      United States                                   51,363         40,267
      Export                                          13,306         13,887
      Total                                           64,669         54,154

    Motorcycle product mix:
      Touring                                           26.8%          26.9%
      Custom                                            49.3           52.0
      VRSC                                               4.9             --
      Sportster(R)                                      19.0           21.1
      Total                                            100.0%         100.0%

    BUELL UNITS
    Motorcycle shipments:
      Buell(R) (excluding Blast)                         429          1,593
      Buell Blast(R)                                     901            854
      Total                                            1,330          2,447


                      Year-to-date Heavyweight (651+ cc)
                   Motorcycle Retail Registrations (Units),
                     2001, data through month indicated.


                                       2002            2001         % change
    United States
    -- H-D (March)                    49,694          40,988         +21.2
    -- Industry (March)              100,782          81,717         +23.3

    Europe
    -- H-D (March)                     4,691           4,023         +16.6
    -- Industry (February)            37,670          32,110         +17.3

    Japan
    -- H-D (March)                     1,892           1,824          +3.7
    -- Industry (February)             5,402           4,808         +12.4



Only Harley-Davidson® motorcycles are included in the Harley-Davidson (H-D) data.

Sources: Motorcycle Industry Council, Giral S.A., JAMA, Harley-Davidson, Inc. reports.