ValueClick Europe Revving Its Engine
WESTLAKE VILLAGE, Calif.--April 15, 2002--ValueClick, Inc. , a leading provider of interactive and traditional marketing solutions today announced that ValueClick Europe has added five new automotive clients to its vertical market showcase. Fiat, Renault, Alfa Romeo, Peugeot, and Lancia have all turned to the ValueClick media network to create awareness, build their brands, drive qualified traffic to their site, and generate leads.
Forrester Research reported in February 2002 that automobile websites invest $1 billion annually trying to turn website visitors into car buyers. Jupiter Media Metrix predicts that new "internet-generated" car sales will jump from 13% of total new car sales in 2001 to 32% in 2006, representing 5.7 million cars sold online. Jupiter defines an internet-generated sale as one in which the person buying the car is either referred to an offline dealership from an online investigation or if the person finds the dealership and product online and then purchases offline.
"With positive results from these automotive clients such as Fiat, who achieved a .302% click thru rate, it is obvious that our approach to category targeting is successful," stated Dave Yovanno, Executive Vice President of Sales and Marketing for ValueClick, Inc.
Through its domestic and international network, ClickAgents network, and OnResponse network, ValueClick offers marketers and advertisers a plethora of category targeting strategies at any pricing model.
About ValueClick, Inc.
ValueClick, Inc. is a leading global provider of digital marketing solutions for advertisers and web publishers. Through a combination of digital advertising, digital marketing and digital retention marketing, ValueClick provides marketers with custom media solutions to both build brand value and attract targeted, high-quality customers. To accomplish this, ValueClick employs rigorous network quality control, advanced targeting capabilities and an integrated product line. For website publishers of all sizes, ValueClick offers the ability to create reliable new revenue opportunities from their advertising inventory. ValueClick, Inc. offers marketers and advertisers a wide spectrum of custom media and technology solutions such as publisher and real-time third party ad serving, CPM, CPC, and CPA models, agency management software, and both customer acquisition and customer retention email technology.
ValueClick provides results for clients such as the Coca-Cola Company, Heineken N.V., Sara Lee Corporation, GlaxoSmithKline, Citigroup, Inc., American Express Company, British Airways, Hyatt Corporation, AAA, Ameriquest, WorldComm, the Wall Street Journal's Career Journal and Real Estate Journal, Barclays Bank, Dell Computers, Expedia, iVillage, and Microsoft. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on April 2, 2001, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.