ATLANTA, GA –
FOR RELEASE: April 10, 2002 Summit Marketing Group To Oversee Corvette50thStore.com
Atlanta Firm Will Also Handle Additional Merchandising for Corvette’s 50th Anniversary
ATLANTA, GA – Summit Marketing Group, a premier marketing firm in Atlanta, announced today that it will oversee a multi-faceted campaign for Corvette 50th Anniversary merchandise.
Summit, an official licensee of the Corvette 50th Anniversary logo, launched Corvette50thStore.com last month and is in the process of pursuing additional marketing opportunities for the brand. Corvette50thStore.com offers a wide variety of commemorative Corvette 50th Anniversary merchandise as well as non-anniversary Corvette merchandise.
Summit will continue with its efforts to make Corvette 50th Anniversary merchandise available for Corvette fans with the addition of a "rolling store" that will visit major Corvette events around the country over the next year. The firm will also offer collector-quality print catalogs that commemorate Corvette’s 50th Anniversary in 2003.
"We are excited about representing Corvette, one of the best known and most respected brands in any industry, worldwide," said Ted Kneidl, president of Summit in Atlanta. "Our partnership with GM is very special and we are working closely with the Corvette Brand Team on new merchandise for Corvette50thStore.com, as well as additional outlets."
Handling the Corvette account for Summit is Ronda Drummond, vice president. For more information on Corvette50thstore.com, please contact Ronda, a Corvette owner and enthusiast herself, at (770) 303-3910.
Founded in 1996, Summit Marketing Group, a nationwide marketing industry leader, offers a comprehensive range of marketing services, including strategic development, kids and family marketing, promotional marketing, direct marketing campaigns, not-for-profit fundraising, awards and recognition programs and promotional products.
Summit Marketing Group offers services from a nationwide network in eight cities including Atlanta, Chicago, Kansas City, Milwaukee, Phoenix, Tulsa, St. Louis and Washington, D.C. Clients include General Motors Corp., Cingular Wireless, Coca-Cola, Geico Direct, Kellogg's, Kroger, M&M Mars, Miller Brewing, Salvation Army and Sears, among others. For further information on Summit Marketing Group, visit the firm’s web site at www.summitmg.com.