GM Launches Another Site -Accessories

FOR RELEASE: April 9, 2002

GM Accessories Launches A New Interactive Consumer Web Site

Detroit, Mich. - GM Accessories has launched a new consumer-directed web site at www.gmaccessorieszone.com. The site features an overall look and feel that reflects GM vehicle accessories standards on quality, convenience, affordability, and peace of mind. The new consumer web site has been created to invite consumers to learn more about GM Accessories extensive product line.

"Thanks to creative minds, GM Accessories now has an easy-to-navigate web site that will put the right information in front of our customers," said Annette Cox, manager of accessories - communications at GM Service and Parts Operations (SPO). "With this new site, our goal from start to finish has been to deliver customer satisfaction."

The intuitive and easy-to-navigate site uses a combination of frames and flash navigation to create a user-friendly experience. The "What's New!" section, for example, features new GM Accessories available for sale and provides the tools necessary to download accessories brochures or installation instructions on a vehicle that best matches their needs.

Essential to the new site is the overall link to GM dealers. Users of the site also are encouraged to "Find A Dealer" by city and state or zip code. Site visitors are also encouraged to contact GM Accessories by providing their contact information and question or comment and to ask questions of trained and knowledgeable agents.

"GM Accessories stands behinds its values, one of which is a commitment to providing customer convenience. This new GM Accessories web site is an extension of this philosophy, providing users with an engaging online experience," Cox said.

GM employees, retirees, and their family members can access this new site within the GM Intranet at gmfamilyfirst.com. Consumers are able to access the site by visiting www.gmaccessorieszone.com or for additional information, consumers may call toll-free 866-901-9001.

SPO, headquartered in Grand Blanc, Mich., markets automotive replacement parts and accessories worldwide under the GM Parts and ACDelco brand names. For more information, visit the GM Goodwrench Web site at http://www.gmgoodwrench.com.