SiRF Technology and Intelinx Partner to Deliver Products in Korea
SAN JOSE, Calif. & SEOUL, Korea--April 8, 2002--SiRF Technology, Inc. and Korea-based Intelinx, Inc. today announced a strategic alliance in which Intelinx will develop a broad range of location-aware wireless accessories, PDA devices and telematics and automotive products based on SiRF's GPS architecture. In addition, SiRF will work with Intelinx to develop network-based location services for mobile telecommunication service providers within the CDMA network. These products and services will all be marketed by Intelinx in Korea.
"Intelinx has established a very strong reputation and presence in the Korean market for location-based services and products based on key partnerships and technical expertise in network-based location technologies," according to Kanwar Chadha, founder and vice president of marketing for SiRF Technology, Inc. "They are an outstanding partner for SiRF as we expand our presence in the Korean market."
SiRF will enable Intelinx to bring location and navigation functionality to several products, including the following:
| -- | A GPS attachment that location-enables Samsung CDMA cellular phones, allowing users to send their location in cases of emergency. |
| -- | A service for Samsung Insurance customers, whereby an Intelinx telematics unit will be installed in the customers' automobiles to help track stolen vehicles and to provide other location services such as emergency calling and directions to nearby car maintenance centers. |
| -- | The Magic Voice navigation device that provides turn-by-turn automobile navigation and other travel-related functions. |
| -- | A GPS smart antenna that location-enables PDAs to provide reliable position, through a USB interface. |
SiRFstar IIe
Specifically, these products will be location-enabled with the SiRFstarIIe GPS architecture, which delivers complete GPS functionality that is high performance, yet with a very small footprint, making it an ideal technology for integration into a wide variety of products. With its unique set of features such as SnapStart(TM) for quick start-up, SnapLock(TM) for fast acquisition and FoliageLock(TM) for high sensitivity, the SiRFstar architecture based products provide enhanced GPS-based location information in urban canyons and dense foliage -- where traditional GPS architectures have significant problems. SiRF has also developed a set of technologies to facilitate and optimize GPS integration into specific platforms, such as automobiles, cell phones and personal digital assistants.
About Intelinx, Inc.
Based in Seoul, Korea, Intelinx was founded in 1997 to offer unparalleled quality in wireless network engineering solutions. The company has developed extensive expertise in wireless communication technology, diverse GIS databases, LBS-related patented technology, and manufacturing of terminals. On December of 2000, Intelinx was selected as an MIC (Korea Ministry of Information and Communication) chosen Promising Small & Mid Sized Technology & Communcation Enterprise, also it has participated in SK Telecom (one of big mobile telecommunication service providers) IMT-2000 Consortium as a technology partner.
About SiRF
SiRF Technology, Inc. develops and markets semiconductor and software products that are designed to enable location awareness in high-volume mobile consumer devices and commercial applications. Location awareness refers to the ability of a device to determine and make use of the information regarding its location. SiRF's products enable a range of devices to utilize GPS to detect location. They have been integrated into mobile consumer devices, such as automobile navigation systems, cellular phones, GPS-based mobile computing peripherals and handheld GPS navigation devices, and into commercial applications, such as property tracking devices and fleet management systems. SiRF markets and sells its products in four target markets: wireless handheld, automotive, mobile computing and embedded consumer applications.
Editor's notes:
SiRF, SiRFstar and the SiRF logo are registered trademarks of SiRF Technology, Inc. SnapLock, FoliageLock, SiRFLoc, SnapStart, and TricklePower are trademarks of SiRF Technology, Inc. All other trademarks are the property of their respective owners.
For additional information, please visit www.sirf.com.