ThreeCore and Product Genesis Introduce Product Cost Reduction Service; Solve Problem by Taking Responsibility for Delivering a Cost Reduced Platform on Budget, on Schedule

    DANVERS, Mass.--April 3, 2002--Most product managers find it frustrating to get engineering to cost reduce existing products. Yet, this is the surest way to increase profits and grow sales. Product Genesis and ThreeCore solve this problem by taking responsibility for delivering a cost reduced platform on budget, on schedule.
    ThreeCore, a professional procurement company, and Product Genesis, a leading product design firm, combine value engineering with the latest techniques in procurement to reduce product costs by 10 - 30%. Clients can achieve paybacks in as short as six months.
    Brad Harkavy, CEO of Vert Inc., comments, "We realized cost reducing an existing product takes a specific blend of expertise in value engineering and procurement. We chose Product Genesis and ThreeCore because of their excellence in this area and their ability to offer us the most cost effective means of achieving our goals while ensuring the integrity of the product."
    "This is the future of product evolution," said Tom Petersen, President of ThreeCore. "We see technology companies getting stuck in a rut recycling the same designs and using the same suppliers, expecting a different result. Together with Product Genesis, we can offer clients a skilled value engineering team with a predictable return on investment."

    About ThreeCore, Inc.

    ThreeCore provides Supply Chain Management services that assist procurement professionals in sourcing and managing production materials. ThreeCore's unique blend of material expertise, process and technology enable manufacturers to source materials faster and reduce costs by 10 to 30%.
    For additional information regarding ThreeCore's procurement solutions, contact Kristi Connors, Marketing Communications, at (978) 750-6141, or visit www.threecore.com.
    For additional information on Vert go to their web site at: www.vert.net.
    For additional information on Product Genesis go to their web site at: www.productgenesis.com.