Ford Motor Company's March U.S. Sales Declined 11.7%
DEARBORN, Mich., April 2-- U.S. customers purchased or leased 328,385 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in March, down 11.7 percent compared with a year ago.
Jaguar and Land Rover dealers reported record March sales. Buoyed by new products (the Jaguar X-TYPE and Land Rover Freelander), Jaguar and Land Rover year-to-date sales have increased more than any other brands in the industry. Jaguar and Land Rover sales momentum is expected to continue, as more new products will be introduced later this year.
Jaguar reported record March sales of 6,169, up 87 percent compared with a year ago. March was the highest U.S. sales month in Jaguar history and the eighth month in a row of record sales. Sales of the all-wheel drive X-TYPE sedan (3,780) paced Jaguar's record results. Year-to-date, Jaguar sales were 16,389, up 93 percent compared with a year ago.
Land Rover dealers also reported record March sales of 2,772, up 37 percent. March was the fifth month in a row of record sales at Land Rover. Sales of the all-new Freelander were 1,159. Year-to-date, Land Rover sales were 8,879, up 78 percent compared with a year ago.
Volvo's March sales were 9,732, down 19 percent compared with a year ago. Last March, Volvo posted its second best sales month in history. Year-to- date, Volvo sales were 25,953, down eight percent compared with a year ago.
March sales for the company's domestic brands were lower than a year ago: Ford sales declined 11 percent, Mercury sales declined 31 percent, and Lincoln sales declined 11 percent. Lower sales to fleet customers adversely affected the results at Ford, Mercury, and Lincoln, although retail sales also were lower than a year ago. In March, fleet sales for the domestic brands were 21 percent lower than a year ago.
FORD MOTOR COMPANY MARCH 2002 U.S. SALES
March Month % March CYTD %
2002 2001 Change 2002 2001 Change
Sales By Brand
Ford 272,858 317,416 -10.7 689,345 784,652 -11.0
Mercury 22,162 33,545 -31.4 55,284 79,734 -29.8
Lincoln 14,692 17,078 -10.7 33,922 43,238 -20.5
Jaguar 6,169 3,427 86.9 16,389 8,624 92.5
Volvo 9,732 12,496 -19.1 25,953 28,522 -7.8
Land Rover 2,772 2,107 36.6 8,879 5,064 77.6
Total Ford Motor
Company 328,385 386,069 -11.7 829,772 949,834 -11.5
Memo: Cars and Trucks
Cars 125,736 146,969 -11.2 304,466 368,911 -16.4
Trucks 202,649 239,100 -12.0 525,306 580,923 -8.4
Total Ford Motor
Company 328,385 386,069 -11.7 829,772 949,834 -11.5
Information Only (Not Included Above)
TH!NK Neighbor 174 0 NA 174 0 NA
FORD BRAND MARCH 2002 U.S. SALES
March Month % March CYTD %
2002 2001 Change 2002 2001 Change
Crown Victoria 8,321 8,182 5.6 21,349 21,573 0.3
Taurus 32,171 33,050 1.1 74,083 86,562 -13.3
Focus 21,681 25,989 -13.4 51,448 65,114 -19.9
Thunderbird 1,773 NA NA 5,217 NA NA
Mustang 12,844 14,591 -8.6 31,814 40,371 -20.2
Escort 6,147 9,389 -32.0 15,304 20,845 -25.6
Total Ford Cars 82,937 91,201 -5.6 199,215 234,465 -13.9
Escape 11,752 16,232 -24.8 29,964 41,985 -27.7
Explorer 32,663 36,759 -7.7 89,937 87,027 4.7
Expedition 13,370 18,847 -26.3 36,571 46,341 -20.0
Excursion 3,039 3,378 -6.6 8,025 8,616 -5.6
Econoline/Club Wagon 14,268 15,368 -3.6 35,655 43,044 -16.1
Windstar 13,843 21,136 -32.0 35,673 46,345 -22.0
Ranger 21,364 31,324 -29.2 54,788 69,980 -20.7
F-Series 78,977 82,227 -0.3 197,770 204,488 -2.0
Heavy Trucks 645 944 -29.0 1,747 2,361 -25.0
Total Ford Trucks 189,921 226,215 -12.8 490,130 550,187 -9.7
Total Ford Brand 272,858 317,416 -10.7 689,345 784,652 -11.0
LINCOLN AND MERCURY BRAND MARCH 2002 U.S. SALES
March Month % March CYTD %
2002 2001 Change 2002 2001 Change
Grand Marquis 7,170 12,719 -41.5 17,638 30,206 -40.8
Sable 8,581 12,574 -29.1 19,912 30,010 -32.8
Cougar 1,353 2,679 -47.6 3,259 6,688 -50.6
Total Mercury Cars 17,104 27,972 -36.5 40,809 66,904 -38.2
Town Car 5,911 6,831 -10.1 13,794 18,550 -24.7
Continental 1,332 2,613 -47.1 3,484 6,110 -42.2
LS 4,215 4,023 8.8 9,374 10,178 -6.7
Total Lincoln Cars 11,458 13,467 -11.6 26,652 34,838 -22.5
Total Mercury
and Lincoln Cars 28,562 41,439 -28.4 67,461 101,742 -32.8
Villager 1,472 2,006 -23.8 3,524 5,254 -32.0
Mountaineer 3,586 3,567 4.4 10,951 7,576 46.5
Total Mercury Trucks 5,058 5,573 -5.8 14,475 12,830 14.3
Blackwood 170 NA NA 412 NA NA
Navigator 3,064 3,611 -11.9 6,858 8,400 -17.3
Total Lincoln Trucks 3,234 3,611 -7.0 7,270 8,400 -12.3
Total Mercury
and Lincoln Trucks 8,292 9,184 -6.2 21,745 21,230 3.8
Total Mercury
and Lincoln Vehicles 36,854 50,623 -24.4 89,206 122,972 -26.5
Total Lincoln Brand 14,692 17,078 -10.7 33,922 43,238 -20.5
Total Mercury Brand 22,162 33,545 -31.4 55,284 79,734 -29.8
JAGUAR BRAND MARCH 2002 U.S. SALES
March Month % March CYTD %
2002 2001 Change 2002 2001 Change
XJ 791 836 -1.7 1,842 2,238 -16.6
S-TYPE 1,191 2,100 -41.1 3,570 5,074 -28.7
X-TYPE 3,780 NA NA 10,126 NA NA
XK 407 491 -13.9 851 1,312 -34.3
Total Jaguar 6,169 3,427 86.9 16,389 8,624 92.5
VOLVO BRAND MARCH 2002 U.S. SALES
March Month % March CYTD %
2002 2001 Change 2002 2001 Change
S40 1,248 2,205 -41.2 3,294 5,116 -34.8
V40 225 311 -24.9 626 729 -13.0
S60 3,771 3,444 13.7 9,820 7,762 28.2
S70 0 34 -100.0 0 150 -100.0
V70 952 1,793 -44.9 2,795 3,867 -26.8
V70 XC 1,664 1,594 8.4 4,552 4,442 3.8
C70 370 619 -37.9 805 1,252 -34.9
S80 1,502 2,496 -37.5 4,061 5,204 -20.9
Total Volvo 9,732 12,496 -19.1 25,953 28,522 -7.8
LAND ROVER BRAND MARCH 2002 U.S. SALES
March Month % March CYTD %
2002 2001 Change 2002 2001 Change
Range Rover 350 358 1.5 1,686 1,062 60.8
Discovery Series II 1,263 1,749 -25.0 3,888 4,002 -1.6
Freelander 1,159 NA NA 3,305 NA NA
Total Land Rover 2,772 2,107 36.6 8,879 5,064 77.6