BMW Group Celebrates Record First Quarter in U.S.
WOODCLIFF LAKE, N.J., April 2 -- BMW Group (BMW and MINI brands combined) reported record first quarter sales of 54,392 vehicles, an increase of 16.3 percent over the 46,764 vehicles sold the first three months of 2001. March sales were phenomenal, too, with 20,513 vehicles reported, a jump of 19 percent over the 17,300 vehicles reported last March.
BMW Brand
BMW of North America, LLC reported a record first quarter, with year-to-date sales of 53,605, up 14.6 percent compared to 46,764 vehicles sold in the first three months of 2001. Monthly sales were up 14 percent, too, to 19,726, up from 17,300 over March 2001. It was the best March ever for the BMW brand in the U.S.
Automobile Sales
BMW also reported March automobile sales of 16,066 compared to 13,649 a year ago, an increase of 17.7 percent. The company also reported year-to-date automobile sales of 43,609 automobiles, a jump of more than 17 percent compared to 37,211 in March 2001.
Sales of BMW's new 2002 7 Series nearly doubled this past month as the company reported 1,683 sales compared to 863 sold in March 2001, a 95 percent increase.
Sports Activity Vehicle Sales
Year-to-date sales of BMW's X5 Sports Activity Vehicles increased 4.6 percent, with 9,996 vehicles reported compared to 9,553 in the first quarter 2001. March SAV sales were up, too, to 3,660 vehicles compared to the 3,651 reported last year.
Certified Pre-owned Vehicles Sales
The company also reported sales of 4,986 Certified Pre-owned BMWs in
March, up 45 percent compared to the 3,437 units sold in March 2001.
The
March performance was the best month ever in the Certified Pre-owned sector,
eclipsing the previous monthly record of 4,318 sales set in May of 2000.
Year-to-date, BMW has sold 12,407 CPO vehicles, 31 percent ahead of the
9,458 units sold during the same period last year.
MINI Brand
MINI Automobiles
MINI automobiles went on sale March 22, marking the return of the MINI brand to the US for the first time in 35 years.
The company reported sales of 716 MINI Coopers and 71 MINI Cooper S' in the nine trading days in March. Availability of the MINI Cooper S will increase as production ramps up in the coming weeks.
BMW GROUP IN AMERICA
BMW of North America has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW and MINI brands; a South Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. The BMW Group is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW motorcycle retailers and 53 MINI car dealers. BMW US Holding Corp., the Group's headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at http://www.bmwusa.com, http://www.bmwmotorcycles.com and http://www.miniusa.com
BMW Car Sales Report for March 2002
2002 2001
March 16066 13649
Year-to-Date 43609 37211
March Year-to-Date March Year-to-Date
2002 2002 2001 2001
323i (E46) 0 0 0 102
323is 0 0 0 0
323i sport wagon (E46) 0 0 0 0
323i convertible 0 0 0 0
323Ci (E46) 0 0 0 0
323Ci convertible (E46) 0 0 0 0
325i (E46) 2924 8536 2948 8521
325Ci (E46) 792 2226 851 2239
325Ci convertible (E46) 995 2599 1006 2355
325i sport wagon (E46) 103 231 310 994
325xi 938 2365 0 0
325xi sport wagon 171 470 0 0
328is 0 0 0 0
328Ci (E46) 0 0 0 0
328i 4-door 0 0 0 0
328i (E46) 0 0 0 0
328i convertible 0 0 0 0
330i 1192 2868 1513 3722
330Ci 684 1799 825 2032
330Ci convertible 801 2069 676 1940
330xi 406 1118 0 0
M3 (E46) 446 1373 333 333
M3 convertible (E46) 384 1007 0 0
M3 2-door 0 0 0 0
M3 4-door 0 0 0 0
M3 convertible E36 0 0 0 0
3 Series 9836 26661 8462 22238
Z3 1.9 (US) 0 0 0 0
Z3 2.3 (US) 0 0 0 0
Z3 2.5 (US) 420 922 682 1775
Z3 2.8 roadster (US) 0 0 0 0
Z3 2.8 coupe (US) 0 0 0 0
Z3 3.0 roadster (US) 182 373 362 1324
Z3 3.0 coupe (US) 27 49 53 176
M roadster (US) 89 207 0 0
M coupe (US) 43 91 0 0
Z3 Series 761 1642 1097 3275
525i 1201 3506 823 2799
525i sport wagon 165 367 216 549
528i 0 0 0 0
528i sport wagon 0 0 0 0
530i 1678 4788 1278 3361
540i sport wagon 41 91 39 99
540i 516 1295 559 1366
540i(E39) 0 0 0 0
M5 130 545 231 552
5 Series 3731 10592 3146 8726
740i 13 18 319 912
740iL 16 24 515 1774
740iL Protection 0 0 1 2
745i 1424 4281 0 0
750iL 3 4 26 87
750iL Protection 0 0 2 4
745Li 227 227 0 0
760Li 0 0 0 0
7 Series 1683 4554 863 2779
Z8 55 160 81 193
Z8 Series 55 160 81 193
BMW Sports Activity Vehicle (light trucks)
Sales Report for March 2002
2002 2001
March 3660 3651
Year-to-Date 9996 9553
March Year-to-Date March Year-to-Date
2002 2002 2001 2001
X5 3.0i (US) 2807 7952 2296 6409
X5 4.4i (US) 773 1806 1355 3144
X5 4.6is (US) 80 238 0 0
Total 3660 9996 3651 9553