Record March Sales Drive Mitsubishi
CYPRESS, Calif., April 2 -- Mitsubishi Motor Sales of America, Inc. (MMSA) today reported March sales of 32,428 units, marking the best March in company history and a 23 percent gain over March sales in 2001 based on the daily selling rate (DSR). The record March capped Mitsubishi Motors' best first quarter in company history with 90,299 units sold, a 25 percent increase over first quarter 2001 based on DSR.
``Our extraordinary momentum justifies our very optimistic outlook for 2002,'' said MMSA President and COO Pierre Gagnon. ``We are off to a record start, which is exactly what we needed in order to have a fourth record year in a row.''
Lancer sales continue to exceed expectations, delivering 7,073 units in
March which represents the stylish compact sedan's second best sales month
since first appearing in showrooms last summer.
Some figures of note for MMSA's March 2002 sales: -- March 2002 sales of 32,428 vehicles, up 23.0 percent based on DSR over last year's March sales of 27,431 vehicles; sales were up 18.2 percent based on total volume -- Lancer had its second best month ever in March with 7,073 units sold Some figures of note for MMSA's first quarter 2002 sales: -- First quarter 2002 sales of 90,299 units sold, up 24.6 percent based on DSR over first quarter 2001 sales of 73,411 units; first quarter sales were up 23.0 percent based on total volume -- Galant had its best first quarter ever with 29,075 units sold, up 21.6 percent over sales during first quarter 2001; sales of Galant were up 20.1 percent based on total volume -- Eclipse Spyder had its best first quarter ever with 4,804 units sold, up 8.8 percent based on DSR over sales during first quarter 2001; sales of Eclipse Spyder were up 7.4 percent based on total volume
Mitsubishi Motor Sales of America, Inc. was established in 1981 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles. Its website can be accessed at www.mitsubishicars.com .
Sales Results, March 2002: Mitsubishi Motor Sales of America, Inc. March '02 March '01 % Change % DSR Change Month/YTD Month/YTD Month/YTD Month/YTD Passenger Car Sales* 26,125 / 71,606 20,400 / 53,285 28.1%/34.4% 32.8%/36.2% Sport Utility Vehicles** 6,303 / 18,693 7,031 / 20,126 -10.4%/-7.1% -7.0%/-5.9% Total Vehicle Sales 32,428 / 90,299 27,431 / 73,411 18.2%/23.0% 22.6%/24.6% US Assembled Cars: 16,998 / 48,114 16,131 / 39,913 5.4%/20.5% 9.3%/22.1% Imported Cars: 9,127 / 23,492 4,269 / 13,372 113.8%/75.7% 121.7%/78.0% Imported Truck/SUVs: 6,303 / 18,693 7,031 / 20,126 -10.4%/-7.1% -7.0%/-5.9% US Assembled Vehicles(1): 16,998 / 48,114 16,131 / 39,913 5.4%/20.5% 9.3%/22.1% Imported Vehicles(2): 15,430 / 42,185 11,300 / 33,498 36.5%/25.9% 41.6%/27.6% DSR - Daily Selling Rate Selling Days MTD YTD March 2002 27 76 March 2001 28 77 * Above totals include sales of US assembled Mitsubishi Motors vehicles ** Includes Montero Sport and Montero (1) Galant, Eclipse and Eclipse Spyder (2) Lancer, Mirage, Diamante, 3000GT, Montero Sport and Montero