ADVISORY/Smart Bombs, Car Intelligence and the Future of Microprocessors

    Business Editors
    ADVISORY...

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WHAT:       The April issue of IEEE Spectrum, the flagship publication 
            of the Institute of Electrical and Electronics Engineers 
            (IEEE), features new intelligence on smart bombs, 
            intelligent cars and the follow up by Clayton Christensen 
            to his book the "Innovator's Dilemma." 

            A FOLLOW UP TO CLAYTON CHRISTENSEN'S "INNOVATOR'S DILEMMA"
            IEEE Spectrum author and Harvard Business School's best
            selling author Clayton Christensen provides commentary on 
            the future of the microprocessor business, what the next
            innovations will be, why 300mm fabs upgrades are wasted 
            money and how it is affecting consumer computer usage, 
            among other related issues.

            IS YOUR CAR TOO SMART TO SAVE YOU?
            IEEE Spectrum demonstrates how the increasingly complex
            computer systems in today's cars and trucks have created a
            problem where a ten-cent part can shut down a $30,000 car.

            SMART BOMBS
            IEEE Spectrum probes new, advanced weapons being used by 
            the American military in Afghanistan, as well as the moral 
            and ethical issues surrounding the decision to use them.

DETAILS:    IEEE Spectrum's core strength is its ability to round up 
            top industry experts to provide informed, expert 
            commentary on the most important science and technology 
            issues of our time in each issue. The magazine serves as a
            source of information on trends in science and technology 
            for everyone from the computer programmer, to the CEO, to 
            the average consumer.

INTERVIEWS: IEEE Spectrum editorial staff and authors are available to 
            the media for commentary.

CONTACT:    Tim Heffernan/ Scott Berwitz/ Vu Chung
            KCSA Public Relations
            (212) 896-1223/ (212) 896-1272/ (212) 896-1238
            theffernan@kcsa.com / sberwitz@kcsa.com / vchung@kcsa.com
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 All product names used are the property of their respective owners.
    This media alert is available on the KCSA Worldwide Web site at
                             www.kcsa.com.
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