Bigfoot Interactive Unveils Strategic Vertical Market Approach to Email

NEW YORK--April 1, 2002-- Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications technology and services, today announced the formation of strategic vertical market client service groups leveraging the company's extensive experience in areas such as financial services, publishing, automotive and pharmaceuticals.

Organized around key vertical market industries, the groups will leverage the company's suite of technology utilities and tools, market expertise and relevant professional services to develop email communications programs that meet the specific industry needs of marketers and drive relevance, relationships and return on investment.

``Over the years, Bigfoot Interactive has developed expertise in various vertical markets that gives us the unique understanding of our client's technology and email communications needs and objectives,'' said Al DiGuido, CEO of Bigfoot Interactive. ``With our new client service groups we offer marketers a unique opportunity to build best-of-breed email communications programs with unparalleled service, creativity and effectiveness.''

Key industry client service groups for Bigfoot Interactive include:

-- Automotive -- Banking/Financial Services -- Publishing -- Healthcare/Pharmaceuticals/Consumer Packaged Goods -- Retail -- Entertainment/Travel/Leisure -- Telecom/Technology -- Not-for-Profit/Government/Education

In addition to providing tailored technology utilities and tool kits for each industry, vertical efforts are being implemented organization-wide within areas including marketing, sales, creative, list services and research to provide focused insight and best practices to Bigfoot Interactive's rapidly growing client base of Fortune 2000 companies.

A 2001 IDC report, titled ``Purchasing Trends For Marketing Services in the US,'' found that more than 40 percent of media/entertainment, travel services, technology/communications and consumer products manufacturers anticipated outsourcing their online direct marketing efforts over the next 12 months. In addition, more than 20 percent of banking/financial services, retail/consumer professional services and transportation marketers also anticipated outsourcing online direct marketing over the next year, according to the report.

``Industry competency is in high demand by the market and by our client base,'' continued DiGuido. ``Bigfoot Interactive's technology utilities and new organizational structure clearly differentiates our approach to email communications from the competition and once again demonstrates our commitment to provide industry leadership and solutions that meet the specific needs of individual marketers and maximize ROI.''