Kia Debuts Redesigned 2003 Rio and Rio Cinco

NEW YORK, March 28 -- Adding to its reputation as the nation's high-value leader, Kia Motors America has raised the bar in the subcompact class at this year's New York International Auto Show by taking the wraps off the newly redesigned 2003 Rio sedan and Rio Cinco wagon. For the new model year, the lowest-priced sedan in America and its versatile sibling get a boost in power, freshened exterior styling and more interior features, while maintaining their value leadership in the entry-level segment.

The 2003 Rio models will be powered by a 1.6-liter DOHC four-cylinder engine producing 105 horsepower, a nearly 10-percent gain over the previous 1.5-liter engine that generated 96 horsepower.

On the outside, both the Rio and Rio Cinco have received new front-end styling for 2003. The Rio sedan also receives new rear-end design including a new trunk lid, taillights and rear bumper. The Rio Cinco will offer an optional body-color rear spoiler.

Both models feature new auto-off headlights as standard equipment while optional front fog lights are now available. The Rio models also receive redesigned standard full wheel covers and a sportier, new five-spoke alloy wheel design is an option offered on both models.

Inside, the 2003 Rio and Rio Cinco now offer more standard equipment, including an updated instrument panel and center console design with new cupholders, new seat fabric, fade-out interior light, rear seat heater vents and LATCH child seat safety anchors. In addition, the new models offer an updated door panel design that features front door map pockets with an integrated bottle holder.

Power windows and a new AM/FM/CD player (standard on Rio Cinco) are now offered on the freestanding option list, which also includes automatic transmission, air conditioning and antilock brakes.

For 2003, both models feature increased shoulder and hip room, adding to the already extensive interior space, and the Rios' higher-than-normal seats give the driver and passenger a command-of-the-road feel. In both the Rio and Rio Cinco, the driver's seat is height-adjustable and features an integral fold-down armrest.

In addition, the Rio models have been re-engineered to provide a smoother, quieter ride by adding a revised engine mount and exhaust system. Less vibration is transmitted to the driver thanks to a reinforced steering wheel and reinforced steering column mount.

Stopping power is improved for 2003 with the addition of larger diameter front disc brakes, while a larger front anti-roll bar provides better handling and an enhanced suspension yields better ride comfort.

``With updated styling and more features and options, the Rio models are among the best-value vehicles in the entry-level segment,'' said Peter Butterfield, Kia's executive vice president and chief operating officer. ``Add all that to Kia's industry-leading warranty protection, and you can see why we think the two Rio models will enjoy even more success in 2003.''

Like all Kia models, Rio and Rio Cinco are covered by Kia's comprehensive warranty program, which offers unprecedented consumer protection. Included in the package are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty and a five-year or 100,000-mile anti-perforation warranty. A five-year/unlimited mileage roadside assistance plan is also part of the comprehensive coverage program.

Kia Motors America is the U.S. sales, marketing and service arm of Kia Motors Corp. in Seoul, South Korea.