PRESS RELEASE: INNOVATIVE LOGIC'S PAPER
PUBLISHER ELIMINATES TYPESETTING OUTSOURCING EXPENSES FOR
2002 PUROLATOR FILTER CATALOG
FOR IMMEDIATE RELEASE
INNOVATIVE LOGIC'S PAPER PUBLISHER ELIMINATES TYPESETTING OUTSOURCING
EXPENSES FOR 2002 PUROLATOR FILTER CATALOG
OTTAWA, CANADA, MARCH 21, 2002 - Innovative Logic, a leading developer of
integrated data management solutions, today announced that Purolator has
been able to eliminate typesetting outsourcing expenses for its 2002
Purolator Automotive Filter catalog through the use of the latest version of
Innovative Logic's Paper Publisher.
"The advantages of in-house type setting are endless," says Monty Jinks of
Purolator. "This alone cuts my per catalog production time in half." The
Paper Publisher also comes with the ability to save a catalog as a template
for the next production run, significantly cutting the preparation time per
catalog again. "These short production cycles really provide us with a
competitive edge," says Mr. Jinks.
The Paper Publisher was developed by Innovative Logic to produce real-time
paper catalogs. Users set up lay out information such as column width, font
type and size etc. Even headers and footnotes are easily set up by catalog
managers. This allows for an enormous flexibility in design. Once the layout
and catalog structure is in place a snap shot is taken from the database and
the catalog is ready to be printed.
"This is a great acknowledgement for our efforts," says Chris Babcock,
Director of Research and Development of Innovative Logic. "We have
implemented our paper catalog publishing solutions in several environments
and to see our customers reporting such return on investment means a great
deal to us."
Mr. Jinks of Purolator is very enthusiastic. "If I decide to generate a copy
of a catalog in the morning, I can actually look at a hardcopy before I go
home, proof read it, correct and adjust the catalog if necessary allowing
for next day shipment to the printer," says
Mr. Jinks. "I have catalogs printed and returned to me days after I have
taken a snapshot of the data. I can actually produce catalogs that are
totally up-to-date in a fraction of the time, without the costly outsourcing
expenses of a typesetter."
The close working relationship between Innovative Logic and its customers
has already lead to additional enhancements of the Paper Publisher. The
development of an entirely web based Microsoft.NET solution suite is
presently in the making.
About Innovative Logic
Innovative Logic has been developing software solutions for a variety of
customers and industries since 1997. Innovative Logic gained much attention
in the automotive industry with one of its early database parts managing and
cataloging CD solutions.
The company's current flagship products include the Paper Publisher and it's
global, real-time, Parts Manager which enables customers to maintain and
publish their data with the highest amount of accuracy and detail.
For more information visit: www.innovativelogic.com or contact:
Marco Smits
Director of Sales and Marketing
Innovative Logic Corp
Voice: 613-284-0647
Fax: 613-284-8205
E-mail: smitsm@innovativelogic.com
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