Keogh Appointed General Manager, Corporate Communications For Mercedes-Benz USA

MONTVALE, N.J., March 20 -- Mercedes-Benz USA (MBUSA) announced the appointment of Scott Keogh to general manager, corporate communications at the company's Montvale, N.J. headquarters. Keogh replaces Jeff Fisher who is now general manager of corporate communications for Freightliner.

In his new role Keogh is responsible for corporate communications strategies and initiatives for the company's U.S. operations, including media, public, product and corporate communications and events as well as internal communications. Keogh will report to Paul Halata, president and CEO for MBUSA. He also serves as liaison with the communications teams in the Stuttgart, Germany and Auburn Hills headquarters for DaimlerChrysler. Since joining MBUSA in 1994, Keogh has held a series of increasingly responsible positions within marketing communications. His most recent position was manager, communication planning and brand development responsible for all strategic brand planning and advertising for MBUSA. Prior positions included pioneering the development and implementation of MBUSA's alternative communications mediums, such as interactive ventures and product placements. He has also worked on marketing assignments in Germany.

Previously, Keogh specialized in corporate and crisis communications for Burson Marsteller, serving clients such as Bacardi, Phillip Morris/Latin America and Owens-Corning for four years. Keogh is a graduate of Hobart College.