ARKONA and Knightsbridge Form Key Alliance; Alliance Addresses Dealers' Needs for Cost-Effective Customer Follow-Up

    SALT LAKE CITY--March 19, 2002--ARKONA Inc. (ARKN) and Knightsbridge Inc., a leading automotive customer service follow-up products provider, Tuesday announced an alliance which provides automobile dealers with a fairly priced and effective way to enhance their operations through powerful customer management systems.
    Knightsbridge solutions have already been installed at multiple ARKONA dealer clients. As part of the alliance agreement, ARKONA receives monthly fees for each dealership signed.
    Knightsbridge is expert in simplifying processes and designing custom programs to meet the specific needs of any dealer. They also add value by offering dealers extended hours phone-based assistance from trained technology experts with multi-lingual capabilities.
    "Working with Knightsbridge means they do the administrative work, yet the dealership maintains complete control," noted John Haupt, dealer principal, Tri-County Ford, Buckner, Ky. "I've gained a team of experts to assist my dealership. I no longer have to worry about the recruiting expenses, job interviews, hiring, training and equipment purchases related to CSI."
    "Dealers appreciate the paperless solution we deliver. There is no need to circulate documents and there is no chance problems that have been identified will be lost," said Kathy Cameron, president, Knightsbridge Inc.
    "Our powerful management tools are completely interfaced with ARKONA which means the dealer can monitor the effectiveness of in-house calling and ensure that issues are tracked to completion. With our tools all manufacturers' CSI program requirements are completely met."
    Knightsbridge's customer contact products provide a Web-based interface for fast and easy follow-up with customers on service work and outstanding issues. Also available are outbound telemarketing services for faxing, e-mailing and calling prospects and customers about the potential for products or services.
    "The new alliance supports ARKONA's vision of providing our dealers with a cost-effective solution to gauge how effective dealership advertising, customer satisfaction efforts and service reminder programs are," added Jeff Swain, vice president of sales, ARKONA. "Dealers immediately recognize the time and dollar savings that Knightsbridge brings to their business."

    About Knightsbridge Inc.

    Knightsbridge Inc. was founded in 1987 and has become a leader in the automotive customer service follow-up industry. Knightsbridge was the originator of one of the first computer-operated follow-up systems for automobile dealers. For more information visit the Knightsbridge Web site at www.knightsbrg.com.

    About ARKONA Inc.

    Founded in 1996, ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management Suite also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is one of the first premier Application Service Providers (ASP).
    For more information visit the ARKONA Web site at www.arkona.com.

    This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release.
    Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.