Thomas Ciresa Appointed President and CEO of LAFORZA Distributors Inc.

    ESCONDIDO, Calif.--(BW AutomotiveWire)--March 19, 2002--

Company is Global Distributor of the World's First Factory-Designed
    and Manufactured Personal Security Vehicle(TM) (PSV(TM))

    LAFORZA Automobiles Inc. (Pink Sheets:LFZA) (OTCBB:LFZA) today announced the appointment of Thomas Ciresa as president and CEO of LAFORZA Distributors Inc., global distributor of the first luxury Personal Security Vehicle(TM) (PSV(TM)).
    The LAFORZA, manufactured in Italy, is a high-performance, ultra-luxury 4-wheel-drive vehicle designed to meet the growing security concerns of motorists worldwide.
    Ciresa has vast U.S. and International automotive experience. After a distinguished career with Ford, American Motors Corp., and Toyota, he led the start-up team that formed Porsche Cars, N.A. as its vice president, operations. He then served as the chief operating officer of Hyundai Auto Canada and was responsible for the development for KIA, N.A. Ciresa was a member of the executive team that launched Autobytel.com .
    "We are very excited to have Tom leading the team at LAFORZA Distributors Inc.," said Gerry Berg, CFO. "His extensive experience in working with automobile manufacturers and establishing dealer networks will be a key asset to LAFORZA's successful launch."
    "The Personal Security Vehicle is a concept that's time has come. I believe that there is a real need for a vehicle that can address society's concerns for safety and security," said Tom Ciresa. "I look forward to the opportunity to work with LAFORZA to bring this unique vehicle to market."

    About LAFORZA Automobiles Inc./LAFORZA International SpA

    LAFORZA Automobiles Inc. manufactures luxury-class Italian sport utility vehicles and Personal Security Vehicles(TM) (PSV(TM)). LAFORZA Distributors Inc. distributes these vehicles throughout the world. The bodywork is styled by the renowned automotive stylist Thomas Tjaarda and the vehicle is manufactured in Cherasco, Italy by LAFORZA International SpA.
    For more information about LAFORZA, visit at www.laforza.com.

    This press release contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Act of 1995. Expression of future goals and similar expressions reflecting something other than historical fact involve risks and uncertainties. The actual results the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties.