ADVISORY/Jeep Eyewear Brings Legendary American Outdoor Style to the International Vision Expo East 2002
--New Jeep Driving Equipment, an Expanded Jeep Ophthalmic
Collection and Jeep Sunglasses for Every Adventure Introduced
Who/What: The Jeep(R)eyewear collections will be showcased at the 2002 International Vision Expo East. Reflecting the heritage of the original off-road adventure vehicle, Jeep eyewear is specially developed for an active lifestyle, and captures the legendary mystique of the Jeep brand by delivering: ruggedness, style and durability. Manufactured by the L'AMY Group, Jeep eyewear is part of the award-winning Jeep Consumer Products line, developed by The Joester Loria Group and produced under license from DaimlerChrysler Corporation. Highlights include: Jeep(R) Jamboree Series - new ophthalmic collection featuring classic, thin stainless steel frames and rugged styles with flex hinges for superior fit. Jeep(R) Driving Equipment - high performance sunglasses featuring the exclusive Jeep JDL lens in copper-colored polycarbonate, with anti-scratch and anti-reflective surface treatments. Jeep(R) Adventure - new style features rectangular wrap-around sunglasses offering maximum protection, comfort and vision with features including Tough Eyes(TM)scratch-resistant polycarbonate lenses (developed by SOLA) that offer 100 percent UV protection. When: March 15 - 16 -- 9:30 a.m. to 6 p.m. March 17 -- 9:30 a.m. to 5 p.m. Where: Jacob K. Javits Convention Center, New York, Booth no.1232