GM Indonesia Customer Connect
FOR RELEASE: March 5, 2002General Motors Indonesia Launches Online Shopping And Integrated Customer Relationship Management Solution
Jakarta- PT General Motors Indonesia (GM Indonesia) today introduces Customer Connect; a web-based program developed to enhance the shopping and ownership experience of GM customers.
At the heart of the program is the online shopping solution and the integrated Customer Relationship Management solution.
Now, when customers to access www.gm.co.id , they will be able to view the GM brands available in Indonesia and choose the one that best fits their lifestyle. They will also be able to check vehicle prices, compare them with competitor products, review features and colors, check the inventory at a dealership, request a test drive or quotation, and apply online for a credit scheme. Customers also will be able to create a personalized folder to save their research on specific vehicles.
Customer Connect is based on GM BuyPower, the world's leading online automotive shopping engines, rated Best of the Web by Forbes magazine.
"In light of the growing trend among customers to rely on the Internet when shopping for automobiles, the implementation of this well-established global tool is an important step for GM Indonesia. This program will place GM Indonesia in the forefront of the industry in terms of automotive websites" said Kris Mayer, Director of Sales and Marketing at PT GM Indonesia.
This new GM initiative is supported by GMAC Lippo Finance which handles the financial simulations and online credit applications, and Mobilmotor which provides the independent data that allows customers to judge for themselves the value of GM vehicles against similar vehicles within the segment.
Customer Connect also provides an integrated Customer Relationship Management solution, which captures all channels of customer interaction, be it at the dealer showroom, on the Web or across the sales organization of dealers and the GM sales team. The program will help GM dealerships to better obtain, manage and track leads.
"No matter how important the Internet has become in shopping for automobiles, dealerships are the 'public face' that customers see and they remain vital in providing the personal service that is such an important part of the car-purchasing process. This initiative allows us to interact with the customers through all phases of the ownership process," said Kris Mayer.
GM Indonesia, a wholly owned subsidiary of General Motors Corporation since 1997, currently assembles and markets the successful Opel Blazer series of vehicles (the LT, DOHC, LS, LV, Montera and LN) and markets Chevrolet Blazer V6 4x4, Chevrolet Zafira, Tavera and Subaru models.
GM Indonesia currently supports a dealer network of 49 showrooms and 57 workshops in Sumatra, Java, Kalimantan, Sulawesi and Bali.
GM Indonesia's 12-hectare facility in Pondok Ungu, Bekasi, contains a modern assembly, testing, paint-shop and parts distribution center. GM Indonesia has been ISO-9002 certified since March 1998 and ISO-14001 certified in November 2001.
For further information please check the following website: www.gm.co.id