ARKONA Announces Certified Integration with DaimlerChrysler Corp.; ARKONA's Dealer Management System Now Integrated with DaimlerChrysler for Factory Communications

    SALT LAKE CITY--March 6, 2002--ARKONA Inc. (OTC: ARKN) Wednesday announced the certification of its Dealer Management Solution with DaimlerChrysler's dealership factory communications system.
    This integration provides the more than 5,300 Chrysler, Dodge and Jeep dealerships with a more robust and cost-effective alternative to managing and exchanging information with DaimlerChrysler (DCX).
    "The integration of ARKONA with DaimlerChrysler empowers Chrysler, Dodge and Jeep automobile dealers with all the required data management and transfer tools needed," said Carl Swope, dealer principal, Swope Motors of Elizabethtown, Ky. "We're excited about our personnel being even more effective in their jobs now that ARKONA has achieved DaimlerChrysler certification status."
    The certification was a cooperative effort between ARKONA and DaimlerChrysler. It required months of development and testing to verify data access to and from DaimlerChrysler. The result is that dealers now have up-to-the-minute access to DaimlerChrysler vehicles, parts, accounting and service data through the ARKONA system.
    "This represents an important milestone for ARKONA in all its marketing and sales efforts," said Richard Holland, president. "DCX integration puts more control in the hands of our dealers by streamlining the flow of information and adding an entirely new level of information access that is critical to managing their dealerships.
    "Additionally, ARKONA is rapidly moving towards complete integration with Ford, General Motors, Mitsubishi and BMW."
    ARKONA's software is one of the most comprehensive dealer management solutions available. This powerful and user-friendly solution includes a full range of reporting capabilities and features necessary for dealerships to maximize customer satisfaction and dealer profitability.

    About ARKONA Inc.

    Founded in 1996, ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management Suite also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is one of the first premier Application Service Providers (ASP).
    For more information, visit the ARKONA Web site at www.arkona.com.

    This release may contain forward-looking statements as well as historical information.
    Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release.
    Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.