Volvo Latest Auto Manufacturer to Showcase Viewpoint Technology; Viewpoint Introduces Product Offerings to Increase Adoption in the Automotive Industry
NEW YORK--March 6, 2002--Viewpoint Corporation , a world leader in innovative graphics software, today announced the continued adoption of Viewpoint Experience Technology (VET) in the automotive industry, including the recent launches of VET content by Volvo, BMW, Ford, and Subaru.To help facilitate this growing demand, the company has introduced several new products utilizing Viewpoint's premier Graphics Operating System Platform, the Viewpoint Media Player.
The products leverage Viewpoint's unique XML Media Envelope and include:
| - | Beyond The Showroom: the comprehensive interactive test drive. |
| - | Dealer Experience: a virtual showroom that provides a highly interactive viewing environment that lets shoppers truly experience what it would be like to "kick the tires" of a vehicle. |
| - | Media Makeover: the integration of ZoomView 2D, 360 degrees exterior and interior QTVR movies and Macromedia Flash(TM) compatible vector graphics through a single interface to provide dramatic marketing results. |
| - | Car Creator: the dream car configurator, where a 3D vehicle's accessories and colors can be interchanged. |
"With the Viewpoint Media Player, car manufacturers are finally able to execute real product marketing over the Web," commented Bob Rice, Chairman, President and CEO of Viewpoint Corporation. "These new automotive products enable us to scale our business effectively - both by clearly explaining the inherent advantages of our platform, and by allowing us, or even the client's agency, to build, deliver and deploy rich media content with real narrative drive quickly and easily."
To learn more about Viewpoint's automotive products, please visit: http://www.viewpoint.com/auto
Viewpoint's successes in the auto industry include deals in each of the world's major markets including: Ford's comprehensive vehicle demonstration of the 2002 Ford Explorer in North America, Subaru's car option changer with back-end pricing integration in Japan, and now introducing Volvo's virtual auto test drive and heavy truck configurator, as well as BMW's Mini Cooper, in Europe.
Volvo's content can be viewed at: http://www9.volvo.com/truck/3dtruckconfigurator/start2.asp and http://volvoxc90.volvocars.co.uk/default.htm
BMW can be seen at: http://www.mini.ch/CH/fr/themini/3d/exterior.jsp?mode=drive
To view Subaru's content visit: http://accessory.subaru.co.jp/impreza/3d/index.html.
Ford's 2002 Explorer can be seen at: http://www.fordvehicles.com/suvs/explorer/3Dviews/
About Viewpoint
Viewpoint Corporation is a leading provider of interactive media technologies and services. Its graphics operating system platform, the Viewpoint Media Player, has been licensed by Fortune 500 companies for use in online, offline and embedded applications serving a wide variety of needs, including: business process visualizations, marketing campaigns, rich advertising and product presentations. Viewpoint also provides cross media digital solutions for film, broadcast television and games. Headquartered in New York City, the Company also has offices in London, Los Angeles and Salt Lake City. Visit the Viewpoint Web site at: http://www.viewpoint.com.
This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance, and are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these forward-looking statements. For information about these and other risks, uncertainties and factors, please review the disclosure contained in the Company's filings and reports on file with the Securities and Exchange Commission.
Viewpoint and Viewpoint Experience Technology are either registered trademarks or trademarks of Viewpoint Corporation in the United States and / or other countries. Flash is a trademark or registered trademark of Macromedia, Inc. in the United States and/or other countries. Other product and company names herein may be trademarks of their respective owners. Copyright (c) 2002 Viewpoint Corporation. All rights reserved.