A Twist On Traditional March Break Mall Madness thanks to Chrysler and Jeep

WINDSOR, ON, March 5 /CNW/ - DaimlerChrysler Canada today announced the return of its very successful Chrysler Showcase; a program that gives mall shoppers in major markets a convenient way to see the vehicles in the Chrysler brand lineup and learn about them either from friendly and knowledgeable product ambassadors or convenient electronic information kiosks. This year, for the first time, the Jeep(R) product lineup will be included in a similar program entitled Jeep Experience. Chrysler Showcase will be in select malls the first two weeks of each month, followed by Jeep Experience which will replace it the last two weeks of the same month. Consumers who visit the display, will be given a test-drive voucher, redeemable at their local Chrysler, Dodge and Jeep retailer, automatically entering them in a contest to win a $5,000 shopping spree at one of Canada's oldest and leading retail organizations - the Bay.

"Now in its third year, Chrysler Showcase has proven to be successful in providing both new and loyal consumers an opportunity to see and learn about our new products in a common, comfortable and convenient environment - Jeep Experience is a wonderful addition to the program," said Pearl Davies, Senior Chrysler/Jeep Brand Manager. "I think of the mall when I'm shopping for almost anything from shoes to toys to fine china... it seems only natural to add the Chrysler and Jeep product line-up to that list as well."

Starting in March, consumers will have an opportunity to product sample at the following locations:

March Richmond Centre: Vancouver (BC) Promenade St. Bruno: Montreal (PQ) Eaton Centre: Toronto (ON) April Oakridge Centre: Vancouver (BC) Galeries d'Anjou: Montreal (PQ) Lime Ridge Mall: Hamilton (ON) May Market Mall: Calgary (AB) Carrefour: Montreal (PQ) Scarborough Town Centre: Toronto (ON) June West Edmonton Mall: Edmonton (AB) Square One: Mississauga (ON) July Galeries de la Capitale: Quebec (PQ)