Ford Motor Company's February U.S. Sales Declined 11.6%
DEARBORN, Mich., March 1 -- U.S. customers purchased or leased 268,397 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in February, down 11.6 percent compared with a year ago.
Jaguar and Land Rover reported higher sales than a year ago as both brands benefited from the introduction of new products.
Jaguar reported record February sales of 5,511, up 105 percent compared with a year ago. February was the seventh month in a row that Jaguar set a sales record. Sales of the all-new, all-wheel drive X-TYPE sedan (3,583) paced Jaguar's record results.
Land Rover dealers also reported record February sales of 2,605, up 79 percent. February was the fourth month in a row of record sales at Land Rover. Sales of the all-new Freelander, which debuted in late November, were 956.
Volvo's February sales were 8,037, up 2.4 percent compared with a year ago. The increase was paced by the S60 mid-size sedan.
February sales for the company's domestic brands were lower than a year ago: Ford sales declined 11 percent, Mercury sales declined 28 percent, and Lincoln sales declined 32 percent. Lower sales to fleet customers adversely affected the results at Ford, Mercury, and Lincoln. In February, fleet sales for the domestic brands were 29 percent lower than a year ago.
Also, the company confirmed its first quarter North American production
plan at 1.05 million vehicles and announced its intention to produce 1.18
million vehicles in the second quarter.
In 2001, the company produced 1.078
million vehicles in the first quarter and 1.13 million vehicles in the second
quarter.
In addition, the company reaffirmed its breakeven earnings guidance
for the full year.
FORD MOTOR COMPANY FEBRUARY 2002 U.S. SALES
February Month % February CYTD %
2002 2001 Change 2002 2001 Change
Sales By Brand
Ford 223,134 250,306 -10.9 416,487 467,236 -10.9
Mercury 18,415 25,622 -28.1 33,122 46,189 -28.3
Lincoln 10,695 15,738 -32.0 19,230 26,160 -26.5
Jaguar 5,511 2,686 105.2 10,220 5,197 96.7
Volvo 8,037 7,851 2.4 16,213 16,026 1.2
Land Rover 2,605 1,454 79.2 6,107 2,957 106.5
Total Ford Motor
Company 268,397 303,657 -11.6 501,379 563,765 -11.1
Memo: Cars and Trucks
Cars 99,039 125,348 -21.0 178,726 221,927 -19.5
Trucks 169,358 178,309 -5.0 322,653 341,838 -5.6
Total Ford Motor
Company 268,397 303,657 -11.6 501,379 563,765 -11.1
FORD BRAND FEBRUARY 2002 U.S. SALES
February Month % February CYTD %
2002 2001 Change 2002 2001 Change
Crown Victoria 7,345 6,692 9.8 13,028 13,391 -2.7
Taurus 23,498 31,132 -24.5 41,912 53,512 -21.7
Focus 16,146 22,417 -28.0 29,767 39,125 -23.9
Thunderbird 1,720 NA NA 3,444 NA NA
Mustang 10,894 13,415 -18.8 18,970 25,780 -26.4
Escort 4,803 7,004 -31.4 9,157 11,456 -20.1
Total Ford Cars 64,406 80,660 -20.2 116,278 143,264 -18.8
Escape 9,108 13,525 -32.7 18,212 25,753 -29.3
Explorer 29,251 26,074 12.2 57,274 50,268 13.9
Expedition 12,263 15,228 -19.5 23,201 27,494 -15.6
Excursion 2,959 2,792 6.0 4,986 5,238 -4.8
Econoline/Club Wagon 11,579 12,787 -9.4 21,387 27,676 -22.7
Windstar 11,113 15,181 -26.8 21,830 25,209 -13.4
Ranger 18,497 20,099 -8.0 33,424 38,656 -13.5
F-Series 63,423 63,220 0.3 118,793 122,261 -2.8
Heavy Trucks 535 740 -27.7 1,102 1,417 -22.2
Total Ford Trucks 158,728 169,646 -6.4 300,209 323,972 -7.3
Total Ford Brand 223,134 250,306 -10.9 416,487 467,236 -10.9
LINCOLN AND MERCURY BRAND FEBRUARY 2002 U.S. SALES
February Month % February CYTD %
2002 2001 Change 2002 2001 Change
Grand Marquis 5,891 9,145 -35.6 10,468 17,487 -40.1
Sable 6,712 10,943 -38.7 11,331 17,436 -35.0
Cougar 1,029 2,109 -51.2 1,906 4,009 -52.5
Total Mercury Cars 13,632 22,197 -38.6 23,705 38,932 -39.1
Town Car 4,448 7,904 -43.7 7,883 11,719 -32.7
Continental 1,129 2,049 -44.9 2,152 3,497 -38.5
LS 3,094 3,291 -6.0 5,159 6,155 -16.2
Total Lincoln Cars 8,671 13,244 -34.5 15,194 21,371 -28.9
Total Mercury
and Lincoln Cars 22,303 35,441 -37.1 38,899 60,303 -35.5
Villager 1,121 1,500 -25.3 2,052 3,248 -36.8
Mountaineer 3,662 1,925 90.2 7,365 4,009 83.7
Total Mercury Trucks 4,783 3,425 39.6 9,417 7,257 29.8
Blackwood 128 NA NA 242 NA NA
Navigator 1,896 2,494 -24.0 3,794 4,789 -20.8
Total Lincoln Trucks 2,024 2,494 -18.8 4,036 4,789 -15.7
Total Mercury
and Lincoln Trucks 6,807 5,919 15.0 13,453 12,046 11.7
Total Mercury
and Lincoln Vehicles 29,110 41,360 -29.6 52,352 72,349 -27.6
Total Lincoln Brand 10,695 15,738 -32.0 19,230 26,160 -26.5
Total Mercury Brand 18,415 25,622 -28.1 33,122 46,189 -28.3
JAGUAR BRAND FEBRUARY 2002 U.S. SALES
February Month % February CYTD %
2002 2001 Change 2002 2001 Change
XJ 531 782 -32.1 1,051 1,402 -25.0
S-TYPE 1,179 1,451 -18.7 2,379 2,974 -20.0
X-TYPE 3,583 NA NA 6,346 NA NA
XK 218 453 -51.9 444 821 -45.9
Total Jaguar 5,511 2,686 105.2 10,220 5,197 96.7
VOLVO BRAND FEBRUARY 2002 U.S. SALES
February Month % February CYTD %
2002 2001 Change 2002 2001 Change
S40 1,052 1,271 -17.2 2,046 2,911 -29.7
V40 180 190 -5.3 398 418 -4.8
S60 3,303 2,166 52.5 6,046 4,318 40.0
S70 0 34 -100.0 0 116 -100.0
V70 901 1,104 -18.4 1,844 2,059 -10.4
V70 XC 1,218 1,290 -5.6 2,884 2,863 0.7
C70 255 393 -35.1 434 633 -31.4
S80 1,128 1,403 -19.6 2,561 2,708 -5.4
Total Volvo 8,037 7,851 2.4 16,213 16,026 1.2
LAND ROVER BRAND FEBRUARY 2002 U.S. SALES
February Month % February CYTD %
2002 2001 Change 2002 2001 Change
Range Rover 547 333 64.3 1,336 704 89.8
Discovery Series II 1,102 1,121 -1.7 2,625 2,253 16.5
Freelander 956 NA NA 2,146 NA NA
Total Land Rover 2,605 1,454 79.2 6,107 2,957 106.5