GM Incentives-Go Buy A Car

FOR RELEASE: March 1, 2002

GM Announces New Program; Keeps it in Overdrive

Detroit- General Motors Corp. today announced that it will remain in Overdrive with a new retail marketing program. GM will offer $2,002 customer cash or APR financing rates of 0.0/2.9/3.9% (36/48/60 months) for qualified buyers on the purchase of most new 2002 model Chevrolet, Pontiac, GMC, Buick, and Oldsmobile cars and trucks through March.

Several models will offer $1,500 customer cash or the 0.0/2.9/3.9 APR rates. They include: Chevrolet TrailBlazer; Silverado Ext. Cab and Crew Cab; Suburban and Tahoe; GMC Envoy; Sierra Ext. Cab and Crew Cab; Yukon and Yukon XL models; Oldsmobile Bravada and Pontiac Aztek. Cadillac, Saturn, SAAB, HUMMER, Chevrolet Corvette, GMC Envoy XL and all 2003 models are excluded.

"GM and its dealers have been very pleased with the success of GM's recent simple marketing programs," said Bill Lovejoy, group vice president of GM North America Vehicle Sales, Service and Marketing. "We continue to see excellent progress in our retail performance and with this program we feel we can increase our sales leadership with our industry leading lineup of innovative products.

"We will continue to send one clear and powerful message - GM is in Overdrive. With a prominent national, regional and local marketing campaign, GM can properly leverage all of our vehicle divisions and GM dealers in the marketplace." The retail advertising for the new program will begin on March 1. The theme of the ads will focus on GM's growing momentum and leadership in the marketplace. The ad campaign will include print and TV spots, with the TV ads carrying strong weight on NCAA basketball, NASCAR, CBS prime and entertainment cable.

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For more detail visit http://media.gm.com