Paradigm Licenses Destinator -TM- Software to Viasat S.p.A., the Joint Venture Between Fiat and Telecom Italia Mobility

    TORONTO--Feb. 28, 2002--Eduardo Gundelman, President and C.E.O. of Paradigm Advanced Technologies, Inc. (OTCBB:PRAV) announced today that Paradigm has entered into a contract with Viasat S.p.A. This is Paradigm's first licensing agreement with an Original Equipment Manufacturer (OEM).
    Viasat is one of Europe's leading companies in the area of vehicle security and tracking. It is owned by Magneti Marelli (Fiat Group) and SEAT (Telecom Italia Group, Italy's largest mobile carrier). Viasat has an Italian install base of over 85,000 vehicles, which accounts for 90% market share.
    The Destinator(TM) software was chosen by Viasat to be the exclusive navigation module in their new telematics product. Viasat's new system is an enhancement to their vehicle tracking device, adding to it new features such as television, navigation and location based services, utilizing a Windows CE based computer and a high resolution screen. Viasat's choice of the Destinator(TM) software was a result of a thorough evaluation process and comparative analysis between all of the potential navigation systems that are in the market.
    Viasat will integrate the Destinator(TM) technology into its market offering utilizing Paradigm's Destinator Software Development Kit. Viasat's offering of the navigation component based on the Destinator(TM) technology will be provided to both new and existing 85,000 Viasat customers. Under Phase I of the agreement, Viasat has committed to immediately purchase 1,000 software licenses in order to evaluate market potential. In Phase II, Viasat expects to position the new product that includes the Destinator(TM) software as their basic offering and to considerably ramp up sales.
    "The agreement with Viasat represents an historical step forward for Paradigm," stated Paradigm's President and CEO. "The Destinator(TM) technology has already revolutionized vehicle navigation by offering an inexpensive mobile navigation product to the mass market on top of PDAs and smart phones. This agreement proves that our superior technology complies also with the highly demanding automotive standards for navigation and though it is fitted to operate on very limited platforms, it also competes well against existing high-end 'best of breed' navigation systems."
    Ron Yekutiel, General Manager of Destinator(TM) products, added, "This agreement is a step forward in Paradigm's strategy to position the Destinator(TM) technology as an industry standard, whether be it on desktops, laptops, PDAs, smartphones, car PCs or any embedded systems."

    ABOUT PARADIGM ADVANCED TECHNOLOGIES, INC.

    Paradigm Advanced Technologies, Inc. (OTCBB:PRAV) (www.powerloc.com) provides a full range of wireless location tracking technology solutions to service providers and end users in the telematics, GPS, M-Business, L-solutions and CRM/ERP markets. Paradigm's servers, software and devices locate, track, navigate, communicate with and manage people, vehicles and other assets. Paradigm's technology was chosen to help track recovery vehicles at the World Trade Center disaster recovery site. Chosen "Best of Breed" by Pocket PC Magazine, "Destinator(TM)" (www.destinator1.com) technology provides a breakthrough experience in vehicular navigation and communication. Paradigm owns the exclusive licensing rights to a broad based wireless location patent (U.S. Patent No. B1 5,043,736) covering the apparatus and method of transmitting position information from satellite navigational signals (such as GPS) over cellular systems. For further information on Paradigm and its PowerLOC division, visit www.powerloc.com or call (905) 764-3701.
    Paradigm is also listed on the Frankfurt Stock Exchange - symbol - PG8.

    ABOUT VIASAT S.P.A.

    Viasat is a leading company in the automotive telematics, with a shareholder base constituted by a 50%-50% Joint Venture between SEAT (Telecom Italia) and Magneti Marelli (FIAT Group). Viasat started its activities in vehicle positioning and assistance back in 1998, rendering a full service for Emergency calls, Breakdown calls and Police calls, and reaching today more than 90,000 customers in Italy.
    The Viasat system is a highly advanced, effective and easy-to-use instrument, based on satellite localization via GPS, while the communications flow through the GSM, and soon on GPRS, cellular network. Through the telematic modules, the users can access a complete set of valuable services provided by the Viasat Operation Center (24h).
    Thanks to its R&D department, it is currently developing cutting edge technologies in the field of Info-mobility. Viasat introduced the Internet Car(TM) concept that enables drivers to benefit from Internet connection and a wide range of information through a dedicated Internet portal "Drivernet", the Viasat web site, which assists the driver directly on board.
    For further information on Viasat, visit www.viasatonline.it or send an e-mail to uff_stampa@viasatonline.it or call +39 06 43988270.
    This press release contains forward-looking statements that, if not verifiable historical fact, may be viewed as forward-looking statements that could predict future events or outcomes with respect to Paradigm Advanced Technologies, Inc., and its business. The predictions embodied in these statements will involve risks and uncertainties and accordingly, Paradigm's actual results may differ significantly from the results discussed or implied in such forward-looking statements.