HEINZ EZ SQUIRT - The Creators Of Blastin Green And Funky Purple VH

Auto Channel -- Robert Gordon, Co-Publisher

HEINZ EZ SQUIRT - The Creators Of Blastin’ Green And Funky Purple  

ADDS A NEW COLOR TO ITS COLORED CONDIMENT FAMILY

Wednesday, February 27, 2002
10:30 - 10:45AM EASTERN
02:00 - 02:15PM EASTERN

COORDINATES FOR BOTH FEEDS
Telstar 5/ [C-Band] Transponder 06
Downlink Freq:  3820 Horizontal
Audio:  6.20/ 6.80

WHAT:	
Heinz will announce a new color for its EZ Squirt condiment family on February 
27th. And, if history is any clue, kids won’t leave those bottles on the shelves
for long.  Heinz’s most recent condiment coups, Blastin’ Green and Funky Purple 
EZ Squirt, gripped the imaginations of children and have sold more than 20 
million bottles since October 2000. 

WHO:	
With sales approaching US$10 billion and a pantheon of icon brands, H.J. Heinz 
Company is one of the world’s leading marketers of high-quality ketchup, sauces,
meals, soups, snacks and infant foods to consumers everywhere, whether in 
supermarkets, restaurants or on the go.  Its 50 companies operate in some 200 
countries, with more than 20 power brands, including the Heinzâ brand with 
nearly US$3 billion in annual sales.  Among the company’s famous brands are 
Heinz®, StarKist®, Ore-Ida®, 9-Lives®, Wattie’s®, Plasmon®, Classico®, Smart 
Ones®, Bagel Bites®, DelimexÒ, PoppersÒ, John West®, Petit Navire®, Kibbles ‘n 
Bits®, Pounce®, Pup-Peroni®, Orlando®, ABC®, Olivine®, Jufran® and Pudliszki®.  
Heinz also uses the famous brands Weight Watchers®, Boston Market®, TGIFÒ and 
Linda McCartney® under license.  Information on Heinz is available at 
http://www.heinz.com.

For more information or hard copy, please contact Jim Bowling or Maya Burghardt 
at 323-930-5830. 

Online Newsroom, Additional Information:
http://wrtsun03.wrtech.com/secure/plsql/pr201v2?coin=3204

From: ON THE SCENE PRODUCTIONS, INC.
Web Site: http://www.onthescene.com
Reply: mailto:JBOWLING@ONTHESCENE.COM
Telephone: 323-930-5830

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