Mike's Hard Lemonade Sponsor Fittipaldi in NASCAR Busch Series Run

Christian Fittipaldi's NASCAR Effort To Be Fueled By mike's hard lemonade

mike's hard lemonade TO SPONSOR #30 BUSCH SERIES ENTRY

CONCORD, N.C. (February 15, 2002) -- Innovative Motorsports, Inc. (IMI) is
proud to announce that mike's hard lemonade will be the primary sponsor on
the #30 Chevrolet Monte Carlo driven by Christian Fittipaldi in the NASCAR
Busch Series in 2002.  Fittipaldi will compete in six of seven Busch Series
events slated for IMI's #30 car, starting with the spring event at Bristol,
Tenn.

"Mike's hard lemonade is thrilled to be a part of America's fastest growing
spectator sport.  We can't wait to see the mike's hard lemonade #30 Chevy on
the track again," said Todd Martin, vice president of marketing for mike's
hard lemonade.

Fittipaldi's first Busch Series start came last November at Homestead, Fla.
Mike's hard lemonade served as the primary sponsor for that one-time effort.

"Last year's race in Miami had me longing to investigate the NASCAR world to
a greater degree, and I am very excited to have mike's hard lemonade on
board with us," said Fittipaldi.

Mike's hard lemonade will be an associate sponsor on IMI's other two Busch
Series entries - the #47 Thomas Pacconi Classics Chevrolet driven by Shane
Hmiel, and the #48 STACKER 2 (The World's Strongest Fat Burner) Chevrolet
driven by Kenny Wallace.  Both cars will compete full-time in 2002.

Mike's hard lemonade is the best selling alcoholic lemonade in the US.  More
information on mike's hard lemonade can be found at
www.mikeshardlemonade.com.

Innovative Motorsports, founded in 1998 and headquartered near Lowe's Motor
Speedway in Concord, N.C., is part of a triad of companies controlled by
George deBidart and Chris Lencheski, including sports and entertainment
agency The Source International (TSI), and National Grand Prix Holdings,
LLC.  The executives and services of heavily integrated IMI, TSI and NGPH
offer unparalleled racing experience in sponsorship activation, sales
incentive marketing, corporate hospitality and account management.

Innovative Motorsports has campaigned two cars (#30 and #48) in the NASCAR
Busch Series for drivers Chad Little, Mike McLaughlin, Hermie Sadler, Andy
Santerre and, currently, Wallace, Fittipaldi and Hmiel.  IMI earned the
Raybestos Rookie of the Year Award in 1998 with Santerre.