Incubus to Drive Civic Tour 2002
VENICE, Calif.--Feb. 15, 2002--Today, Honda announced that Civic Tour will hit the road again on April 11 with multi-platinum rockers Incubus in the driver seat. On the heels of the resounding success of the inaugural Civic Tour in 2001 (with two separate legs featuring blink-182 in major markets and Everclear in secondary markets playing to intimate packed houses), the expanded Civic Tour 2002 will feature Southern California rockers Incubus for a 50-date arena tour across the U.S. An exclusive online ticket pre-sale will launch February 16 at civictour.com.
Incubus' musical diversity goes beyond rock to a unique mix of pop, metal, hip-hop and jazz-fusion performed by Brandon Boyd (vocals/percussion), Mike Einziger (guitars), Dirk Lance (bass), Jose Pasillas (drums) and Chris Kilmore (turntables). With six albums released over the past 6 years, including the multi-platinum "Make Yourself," featuring the hit single "Drive," Incubus has built such a loyal following that their current CD, "Morning View," went platinum in just 10 weeks. With their hard rocking sensibilities and soulful lyrics, Incubus will fill Civic Tour arenas with fans ranging from metal heads and young punk rockers to hip hop and alternative rock enthusiasts alike.
"The band is really excited to be involved with Honda and the Civic Tour because it gives us a chance to play much bigger venues at a ticket price that we think is very reasonable," said Dirk Lance of Incubus. "On top of that, we're able to offer our fans the chance to win a new Civic Si that's been customized by the band at a price that seems about as good as you can get! God knows it's a better version of the Hondas that we first owned."
Civictour.com will also host the exclusive "Civic Tour Presents Incubus Morning View" ticket online pre-sale beginning February 16 at 10 a.m. ET through February 22 at 11:59 p.m. ET, giving fans who log on the opportunity to buy the best tickets available before they go on sale to the general public. In addition to the unique giveaway and ticket pre-sale, beginning March 11 fans can check out civictour.com for Incubus information, including the tour schedule, band scrapbook, exclusive streaming audio and video, and more TBA. Through special radio promotions, Civic Tour will also give fans chances to win Civic Tour tickets and to meet the band before the show.
"Last year's inaugural Civic Tour proved to be the perfect way for Honda to connect with the contemporary youth market, so we're bringing it back for an expanded effort this year to reach even more music fans," said Doug Hoffman, national advertising manager at American Honda. "Honda expects the partnership with Incubus to be a huge success and is delighted to bring them closer to their fans across the country through live performances and customized Civic Si's."
Civic Tour is a unique promotion where music fans can catch one of their favorite acts and have a chance at winning new customized Honda Civic Si's designed and autographed by Incubus. Created and produced by marketingfactoryinc., Civic Tour is bringing the new Civic Si closer to youthful, contemporary drivers, while offering music fans more from their favorite bands. Incubus will custom-design and autograph six all new Honda Civic Si's, which will tour the country on display at their concerts. One of the Incubus Si's will be awarded to a lucky fan through a national online promotion at the official Web site, civictour.com, and the other five through additional media promotions TBA. When the first Honda Civic Si was introduced in 1986, it rewrote the book on street-performance; the new '02 Si invites owners to write the latest edition, with Incubus adding a unique artistic touch to a one-of-a-kind Si.
"Civic Tour Presents Incubus Morning View" is scheduled to visit the following cities (dates and venues subject to change). Tickets for all cities will go on sale beginning February 23 through Ticketmaster (www.ticketmaster.com).
Date City Venue 11-Apr Portland, OR Memorial Coliseum 12-Apr Seattle, WA Key Arena 14-Apr San Jose, CA Event Center 15-Apr Sacramento, CA Arco Arena 16-Apr San Francisco, CA Bill Graham Civic Auditorium 18-Apr Los Angeles, CA Forum 19-Apr TBA 20-Apr San Diego, CA Cox Arena 21-Apr Las Vegas, NV Mandalay Bay 23-Apr Albuquerque, NM Tingley Coliseum 24-Apr Wichita, KS Kansas Coliseum 25-Apr Lincoln, NE Pershing Auditorium 27-Apr Cedar Rapids, IA U.S. Cellular Center 28-Apr Peoria, IL Civic Center Arena 29-Apr Ft. Wayne, IN Memorial Coliseum 1-May Birmingham, AL Boutwell Auditorium 3-May TBA 4-May TBA 5-May TBA 7-May Lexington, KY Rupp Arena 9-May Roanoke, VA Civic Center Arena 10-May Washington, DC Patriot Center 11-May Philadelphia, PA Spectrum 13-May Worcester, MA Centrum 14-May TBA 15-May Wilkes-Barre 1st Union Center 24-May Minneapolis, MN TBD 25-May Milwaukee, WI TBD 26-May Detroit, MI TBD 27-May Indianapolis, IN TBD 29-May Chicago, IL Rosemont Allstate 31-May Grand Rapids, MN Van Andel Arena 1-June Toronto, ON Copps Coliseum 3-June Rochester, NY Blue Cross Arena 4-June Cleveland, OH Convocation Center 5-June Columbus, OH Nationwide Arena 11-June Portland, ME Cumberland County Civic 12-June TBA 13-June TBA 15-June TBA 21-June New York, NY Madison Square Garden 23-June Richmond, VA Coliseum 24-June Raleigh, NC Entertainment & Sports 25-June Charlotte, NC Cricket Arena 27-June Jacksonville, FL Coliseum 28-June Orlando, FL TD Waterhouse 29-June Pensacola, FL Civic Center 1-July New Orleans, LA UNO 2-July Austin, TX Frank Erwin Center 3-July San Antonio, TX Freeman Coliseum
Based in Venice, Calif., marketingfactoryinc. is a full-service boutique entertainment marketing agency, specializing in merging music and popular lifestyle brands. Since incorporating in April of 1999, marketingfactoryinc. has enjoyed successful partnerships with national clients by developing and producing innovative entertainment marketing campaigns, connecting brands with bands. marketingfactoryinc. created and continues to produce Civic Tour for American Honda Motor Co., Inc., which debuted in 2001 with blink-182 and continued with Everclear. Also in 2001, marketingfactoryinc. developed promotional programs for Acura in support of the Acura Music Festival, as well as mp3.com for Heineken. Recently, marketingfactoryinc. created and produced promotions for the Vans Warped Tour, Spin Magazine and ChickClick.com, while also servicing Yahoo!, Sony PlayStation, Diamond Rio, Wherehouse Music, OP, EIDOS Interactive and Feld Entertainment.
Honda is the world's preeminent engine-maker, and built more than 12 million engines globally in 2001 for its diverse line-up of automobiles, motorcycles, power products and ATVs. Honda began operations in North America in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Using domestic and globally-sourced parts, Honda began assembling motorcycles in America in 1979, with U.S. automobile manufacturing starting in 1982. Honda designs, manufactures and markets its products in North America and worldwide. Honda currently builds products in 11 manufacturing plants in North America, with three major R&D centers in the U.S.
Rubin Postaer and Associates is an independent, full-service advertising agency with billings totaling $850 million. The agency represents: American Century Investments, American Honda Motor Co., Inc. (both Acura and Honda vehicles), ampm convenience stores, ARCO Products Company, Gardenburger(R), The Getty, Morningstar, Inc., UNICARE (Division of WellPoint) and VH1. In addition to its Santa Monica headquarters, RPA operates a full-service office in Chicago, along with six additional media-buying offices across the U.S.