Cycle Country Sponsors Motocross Legend And Indy Racer Jeff Ward And Signs Him To A Multi-Year Contract As Company Spokesperson

    MILFORD, Iowa--Feb. 14, 2002--Cycle Country Accessories Corp. (OTCBB:CYCY), the recognized leader in the development and manufacturing of high quality accessories for the all-terrain vehicle (ATV), is pleased to announce the signing of a multi-year agreement with Jeff Ward, known worldwide for his legendary achievements in Motocross and fast tracking a name for himself in the world of Indy racing. Cycle Country has now become an official race sponsor for Jeff Ward with full exposure of the Cycle Country corporate name and logos during all Indy Racing League (IRL) events featuring Jeff Ward. Additionally, Mr. Ward will actively represent Cycle Country as their national spokesperson both on and off the IRL tour. This weekend Saturday February 16th, Jeff Ward will be representing the Company at the largest annual National ATV Industry Convention in Indianapolis, Indiana.
    Speaking about the long-term agreement with Cycle Country, Jeff Ward said: "I have been a big fan of Cycle Country's accessory products for some time. And with personally knowing a number of individuals connected to the Company, it is indeed a pleasure to do business with a great company and valued friends." Cycle Country President Ron Hickman commented: "Jeff Ward is one of the most recognizable and respected Indy race car drivers in the world. However, when you also note that he was one of the most successful riders in Motocross history coupled with the fact that we deal with literally every motorcycle dealer in North America, it is truly an honor for Cycle Country to be associated with this racing legend."

    About Jeff Ward

    Turning professional in Motocross in 1977, Jeff Ward retired in 1992 after posting 20 career Supercross wins and 54 career national Motocross victories. Named AMA "Sportsman of the Year" in 1992 and "Athlete of the Year" in 1990, Mr. Ward won the AMA National 500cc Motocross Championship in 1989 to become the first rider to win every major AMA National title. Jeff Ward enjoyed one of the most prolific racing careers in Motocross history. Immediately after retiring from Motocross, Mr. Ward began his Indy Racing League career and quickly surpassed $3 million in IRL career earnings by 2000. Racing fans everywhere can get the latest update on Jeff Ward by visiting his official web site at http://www.jeffward.com.

    About Cycle Country Accessories Corp.

    Cycle Country, http://www.cyclecountry.com, with over 50% of the worldwide market, is the industry leader in the design, engineering and manufacturing of custom fitting accessories for the all-terrain vehicle (ATV). Since 1981, Cycle Country has developed an extensive line of branded products of mowers, plows, spreaders, sprayers, hitches and many other utility equipment items along with accessories for the recreational user. The Company's accessories custom fit virtually every brand of ATV on the market including all models from Honda, Polaris, Yamaha, Kawasaki, Suzuki, Arctic Cat and Bombardier. Cycle Country's ATV accessory products are distributed throughout the U.S.A. and Canada by a group of 16 distributors who sell their products to essentially all ATV and motorcycle dealers in North America.
    The Company has also developed strategic arrangements with 19 international distributors that sell Cycle Country products in Asia, Europe, Central and South America. Current distribution agreements are in effect in 35 countries. Additionally, Cycle Country dominates the golf car wheel cover market by manufacturing approximately 90% of all wheel covers sold to original equipment manufacturers (OEM's) worldwide.
    For further information, visit Cycle Country's website at http://www.cyclecountry.com or e-mail to IR@cyclecountry.com. Please direct any financial questions to Scott Gibson, Managing Principal at Veritas Capital Group via CYCY@veritascap.com or call 407.562.1900 from 9A.M. until 5P.M. (EST). Cycle Country Corporate Headquarters: 2188 Highway 86 - Milford, Iowa 51351 - 1-800-841-2222

    This press release does not constitute an offer to sell or the solicitation of any offer to buy any securities of Cycle Country Accessories Corporation, nor shall there be any sale of any such security in any state in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such state.

    Forward looking statements: This press release and other statements by Cycle Country may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act with respect to the outlook for earnings and revenues, other future financial or business performance, strategies and expectations. Forward-looking statements are typically identified by words or phrases such as "believe," "expect," "estimate," "position," "assume," "potential," "outlook," "continue," "remain," "maintain," or future or conditional verbs such as "will," "would," "should," "could," and similar expressions.