Caddy Hanging Out
FOR RELEASE: February 13, 2002CTS Over The Bay: Cadillac CTS Marketing Blitz Kicks Off In Miami
Miami - Though many caught their first glimpse of the 2003 Cadillac CTS during last week's Superbowl telecast, anyone in Miami who missed it will get a second chance on Wednesday, February 13, when a new CTS is suspended by crane over Biscayne Bay.
The "Over the Bay" project debuts a series of Cadillac marketing efforts in Miami for the CTS. As one of its top markets, Cadillac will focus on select venues and events in Miami over the next six weeks. The CTS will be featured numerous places, such as the South Beach Wine & Food Festival, the March cover party for Ocean Drive Magazine at Club Level, the Cirque du Soleil, and the Louis Vuitton Global Launch, attended by celebrities Madonna, Gloria Estefan and Lenny Kravitz, among others. In addition, the CTS will be the official vehicle of the American Airlines Arena for events during February including five Miami Heat games and a Neil Diamond concert.
"Miami is a natural market for the CTS," said John Orth, regional Cadillac marketing manager. "Both the city and the CTS are hip, trendy and the epitome of luxury," Orth said. "Miami is also important as it is Cadillac's second largest market in the Southeast, representing 10% of all it's Cadillac sales."
Combining bold styling and innovative technology, the 2003 Cadillac CTS is the first 100 percent application of Cadillac's Art and Science approach to passenger car design. In addition to its expressive design, CTS connects to Cadillac's storied past with its performance. Built on an all-new rear-drive architecture, Cadillac's new performance sedan is available with a manual transmission mated to a 3.2-liter V6 that powers it from 0-60mph in less than seven seconds.
"Miami is all about trends and style," said Orth. "What better place to launch this bold, stylish CTS, than in Miami!"