Strategy Analytics: Flat Panel TV Sales to Reach $6.2BN in 2002; Analysts Say Wall-Hanging TVs Will Transform Market

    BOSTON & LONDON--Feb. 12, 2002--The era of the wall-hanging TV is around the corner, according to new research from industry analysts Strategy Analytics. By ramping up production of plasma and LCD TV sets, Japanese and Korean manufacturers are jostling for position in a market forecast to be worth more than $40bn by 2008.
    These findings are presented in recently published research by the Broadband Device Strategies advisory service of Strategy Analytics.
    Flat panel technologies, such as LCD and plasma, allow manufacturers to design lightweight, slimline TV sets which offer greater flexibility and portability around the home. Strategy Analytics user research shows that the wall-hanging TV is one of the most sought-after consumer electronics devices of the next decade. However, consumer electronics companies face major capital outlays and must consider manufacturing joint ventures and alliances in order to benefit from this demand.
    Worldwide consumer sales of flat panel TVs reached 1.0 million units in 2001, nearly three times the previous year's level. For 2002, Strategy Analytics predicts sales of 2.2 million units, rising to 37.8 million by 2008.
    LCD is currently the dominant technology, accounting for 80% of unit shipments this year, largely because of lower prices. But plasma and other technologies are expected to increase share as prices fall. By 2008, LCD will account for 53% of shipments, but only 35% of revenues, while plasma will account for 34% of shipments and 56% of revenues.
    Demand is currently strongest in Japan, which will account for 57% of demand this year. But the US and European markets are expected to take off in the next couple of years, and become the dominant markets by 2008.
    A graph with more detailed market analysis is available at www.strategyanalytics.com/press, and is approved for publication.

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