GM FCO Leads GM to Commercial Lead
February 12, 2002GM Ends Year As Market Share Leader For Vehicles Used By Business
DETROIT- General Motors took a leadership role, for a the first time in five years, with a 32.9% share of the combined commercial fleet and non-fleet commercial markets for the 2001 calendar year, according to R.L. Polk registration data. GM's Fleet and Commercial Operations (FCO) group achieved a 0.6 point industry lead, which translates to more than 10,000 units.
"About three years ago, GM organized Fleet and Commercial Operations as a separate business unit that would concentrate solely on the business-to-business customer. This type of focus has allowed us to concentrate on their needs and grow market share. We've prioritized the importance of the business customers, improved our order to delivery times, and enhanced our services, such as developing a separate fleet Web site with several innovative features. GM's overall vision is to be the world leader in transportation products and related services, and I'd say, Fleet and Commercial Operations is doing its part to contribute to that goal," said David A. Hansen, General Manager, Fleet and Commercial Operations.
GM also earned the leadership position in the industry for commercial fleet car registrations with top selling vehicles such as the Chevrolet Impala, Pontiac Grand Prix, Chevrolet Malibu and Pontiac Grand Am. In addition, GM dominates the market with an impressive 66.5% commercial fleet share of the large utility segment, which includes the popular Chevrolet Tahoe and Suburban. Other best sellers that American businesses have embraced include the Chevrolet Silverado and GMC Sierra full-size pick-up trucks. Finally, GM full-size vans saw another market share gain, and is looking forward to the third quarter 2002 introduction of the industry's first full-size van with left-side 60/40 cargo doors.
GM Fleet and Commercial Operations (FCO) accounts for a major portion of all GM new vehicle sales in the U.S. FCO commercial customers include businesses that buy five or more vehicles annually. Non-fleet commercial customers buy four or less vehicles annually. Rental companies and various government agencies are also fleet customers.