ADVISORY/American Honda to Announce Details of Civic Tour 2002
--WHAT: Scheduled to be announced at a press conference in New York City, American Honda Motor Co., Inc. will unveil details of its alliance with one of today's most popular musical groups, who will drive Civic Tour's 2002 run. The second annual Civic Tour is a unique promotion that allows fans to catch their favorite acts and have a chance at winning a 2002 Honda Civic custom-designed and autographed by the headlining band. Civic Tour 2002 will expand on last year's successful inaugural Civic Tour (which featured blink-182 in the spring and Everclear during the summer leg) by visiting larger venues and showcasing the all-new Civic Si. WHO: American Honda executives and members of the to-be-named multi-platinum selling band will be present to answer questions and discuss details about Civic Tour 2002 with members of the media. WHEN: Friday, February 15, 2002 12 noon EST - SHARP WHERE: The Rihga Royal Hotel The Majestic East Ballroom - 54th Floor 151 West 54th Street New York City MEDIA HIGHLIGHTS: -- Get the breaking news of the highly anticipated Civic Tour 2002 directly from American Honda and the band. -- Photo opportunities with American Honda executive and band members. PLEASE RSVP to Eileen Grobe at Marketing Factory, Inc.