Chrysler Group Announces 'Chrysler Advantage, Dodge Edge, Jeep(R) Promise' Incentives
Buyer Programs in Effect Through February 28 AUBURN HILLS, Mich., Jan. 30 -- Chrysler Group announced today a new incentive program highlighted by up to $2,500 consumer cash on select 2002 model year Chrysler, Jeep® and Dodge vehicles. The seven-year/100,000-mile powertrain protection plan on all Chrysler Group vehicles remains in effect until March 31.
The new incentive program runs through February 28.
``We're not taking our foot off the accelerator when it comes to providing customers with great product, world-class quality and unbeatable value,'' said Jim Schroer, Executive Vice President - Global Sales and Marketing. ``This new program gives them all three -- innovative cars and trucks, an engine and transmission protection plan that emphasizes quality and durability, and attractive cash incentives that keep us competitive with the rest of the industry.''
``The heart of the new program keeps the focus on brand value and product attributes,'' Schroer added. ``Called the 'Chrysler Advantage,' 'Jeep Promise' and 'Dodge Edge,' the emphasis is on providing buyers a great value on outstanding cars and trucks, each one backed by a long-term commitment to quality, innovation and durability,''
Consumer cash of $2,500, or reduced APR financing, is available on Dodge and Chrysler minivans, (excluding the eC, eL and eX models); the Jeep Grand Cherokee (excluding the Sport model); and the Dodge Durango. Consumer cash of $1,500 is available on the rest of Chrysler Group's lineup of cars, trucks and SUVs, except the Dodge Intrepid, with $2,000 consumer cash, and the Jeep Wrangler, with $500 consumer cash.
Excluded from the national consumer cash portion of the program are the Chrysler PT Cruiser and the Jeep Liberty.
``The three-pronged approach of this program is going to put a real exclamation point on our sales to close out January and continue the momentum into February,'' said Schroer.