Boats Are Automotive Too: Honda Announces Release Of Aquatrax

2/6/02

FOR IMMEDIATE RELEASE


Torrance, CA -- American Honda Motor Company's Motorcycle Division
announced today the release of it's AquaTrax F-12, low emission, 4-stroke
powered personal watercraft (PWC) to all approved dealers in the initial
distribution areas.


 For the first year of retail distribution, American Honda has selected a
limited number of Honda dealers from the four states with the largest
markets for PWCs: California, Florida, Michigan and Texas. To locate their
closest authorized Aquatrax dealer, customers can check the Honda web site
at www.hondamotorcycles.com.


"Initial customer satisfaction is crucial to the long-term success of the
Honda AquaTrax line," said American Honda Vice President Ray Blank. "We
must ensure that the quality of the Honda AquaTrax ownership experience is
the highest possible, from product quality to the dealership sales and
service experience."


"Customer and dealer satisfaction are the focus of our product and dealer
network launch, a focus that will emphasize 'pure performance'," Blank
continued. "Our plan to satisfy these needs is a 'start-small-grow-fast'
strategy. In future years, we anticipate a rapid expansion into other
states."


The F-12 has a suggested retail of $8,999 and should be on dealer's
showroom floors in the four states later this week.


The 125 horsepower AquaTrax F-12 is one of two models Honda announced on
September 19 at its annual dealer meeting in Las Vegas. The second model,
to be released later this month, is the highly anticipated, 165 horsepower,
turbocharged F-12X





About Honda


American Honda Motor Co., Inc. is the sole distributor of Honda
motorcycles, scooters, ATVs and personal watercraft in the U.S. American
Honda's Motorcycle Division conducts the sales, marketing, and operational
activities for these products through Honda authorized dealers. For further
information about Honda products, racing teams, programs, and dealer
locations, visit the Honda web site at: www.hondamotorcycles.com.


Media inquiries: Lee Edmunds 310.781.6719