NAA ``Dandy 2001'' Award Goes to Vertis Newspaper Premedia Services; Talented Vertis Artists Also Available to Newspapers Via Innovative Outsourcing Services

    VAN NUYS, Calif.--Feb. 6, 2002--Artists at Vertis Newspaper Premedia Services have been recognized by the NAA with Dandy 2001 awards for two automotive ad campaigns they created: "Father's Day," designed for Caliber Motors Mercedes Benz, and "Clean Air," designed for Westlake Motors.
    The honor was announced on January 28, 2002 during the NADA Annual Convention and Exposition in New Orleans.
    The Vertis-designed ads, selected from over 3,000 entries in the annual competition, also are featured in a new compilation of award-winning campaigns assembled by the NAA and distributed to the automotive and publishing industries nationwide.

    Designing For Clients... And For Newspapers

    Vertis Newspaper Premedia Services is an industry leader in the development and operation of creative high-tech advertising solutions for a wide range of clients. Vertis artists also lend their award-winning talents directly to newspapers via three outsourcing services: The SpecDept.com, an Internet-based creative services portal with countless solutions for selling newspaper ads; Visuals on Demand, providing customized visual solutions to help sales reps pitch new accounts or to give a new look to existing ones (soon to be online, allowing a total electronic workflow); and AdOut.com, a tool that allows newspaper sales reps to select and build high quality, camera-ready newspaper and Internet ads instantaneously online.
    "The NAA award is a real honor. We're extremely proud of the work our artists do here at Vertis," said Sandra J. Smith, Vice President of Client Development. "And we're particularly pleased that so many newspaper ad departments have been able to take advantage of their skills by tapping into our outsourcing services."

    About Vertis

    Vertis is a global powerhouse for integrated marketing and advertising solutions that seamlessly combine advertising, direct marketing, media, imaging and progressive technology. Headquartered in Baltimore, MD, with production and sales offices throughout the U.S. and United Kingdom, Vertis generates approximately $1.9 billion in annual revenue and serves local, regional, national and international companies across diverse industries. Vertis' products and services include: consumer and media research, media planning and placement, creative services, digital media production, targetable advertising insert programs, fully integrated direct marketing programs, circulation-building newspaper products and eMarketing.
    Vertis Newspaper Premedia Services is an industry leader in the development and operation of creative high-tech advertising solutions for newspaper production, sales and training departments. To learn more about Vertis, visit www.vertisinc.com.