Cadillac To Sponsor Star-Studded GQ Lounge in Hollywood Lifestyle Magazine Comes to Life through Innovative Concept & Environment
GQ magazine has announced its plan to open the GQ Lounge, the first GQ-designed full-service nightclub, for one month in Los Angeles. The GQ Lounge will bring the pages of the magazine to life, and will include décor and installations from Calvin Klein, Hugo Boss, Giorgio Armani, Bacardi Limón and Sony, among others. Located at 1430 N. Cahuenga Blvd. in West Hollywood, the GQ Lounge will open with a star-studded party celebrating the March Movie Issue of GQ on February 20, 2002, and will be open to the public from February 21 through March 16. The GQ Lounge will feature musical performances by artists including Angie Stone, star-studded events and hot DJs, all coordinated by GQ. As "official vehicle" of the GQ Lounge, Cadillac will showcase its hot new product at the venue, including the all-new 2003 CTS, 2003 Escalade EXT and the 2002 Escalade.
"Our goal was to create a stylish decor where people could experience the essence of GQ and the brands that are showcased in the magazine in a relaxed environment," said Tom Florio, Vice President & Publisher of GQ.
Working with event-designer Avi Adler Designs Inc., GQ will transform the existing space, Hollywood's Sunset Room, into an exclusive lounge that that will embody the content of the magazine - the latest in fashion, design, technology, spirits, music and entertainment. Innovative installations and designs will incorporate top brands featured in the pages of the magazine in a compelling way for thousands of stylish guests over the monthlong period.
Brands that will be showcased in the GQ Lounge include: Altoids, Artisan, Bacardi Limón, Bombay Sapphire, Budweiser, Cadillac, Calvin Klein, Cole Haan, Corum watches, Fila - Ferarri, Giorgio Armani, Grand Marnier, Indy Racing League, Hugo Boss, JBL, Jim Beam Black, Maurice Lacroix Swiss Watches, Paul Mitchell, Reebok Diamond, Silhouette sunglasses, Sony and 20th Century Fox.
"Research recently conducted by GQ found that our young, hip, affluent readers are going out as much as ever and are always looking for the next exclusive destination - a destination like the GQ Lounge," added Florio. "In fact, 81% of the men surveyed said they were going out to bars and nightclubs just as often or more often than before 9/11, so this concept is relevant now more than ever."
In addition to presence at the GQ Lounge, a special advertising section called "Life @ The Lounge" will run in GQ's March Movie Issue giving participants exposure to GQ's 6.3 million readers.
GQ Lounge logo available upon request. Cadillac vehicle artwork available upon request.