DETROIT

FOR RELEASE: February 4, 2002

Chevrolet Produces Six New Car And Truck TV Spots For 2002 Salt Lake Olympic Winter Games

DETROIT- Chevrolet will launch three new car and three new truck television spots* during the 2002 Salt Lake Olympic Winter Games. The games will be aired on NBC-TV, February 8-24.

"The new car spots are a continuation of the Chevrolet 'We'll Be There' campaign with its dependability theme, which began about a year ago," said Jim Jandasek Chevrolet's director of car advertising and sales promotion.

The campaign will focus on well-known car nameplates -- Impala, Monte Carlo and Corvette -- as high appeal product flagships for Chevrolet with a direct connection to product dependability and assurance.

Chevrolet's new car ads feature some universally recognized symbols of dependability. One spot opens with a new Chevy Impala gracefully running along a beautiful mountain road. The scene cuts inside the vehicle to find the well-known Maytag Man and his apprentice obviously enjoying a drive in the country.

"Are you sure this is okay? What if someone calls?" inquires the young Apprentice as he steers the car down the mountain.

"What if someone calls?" guffaws the Maytag Man, who can't contain himself at such an incredulous question and convulses into laughter. "Sometimes you feel like being dependable," suggests the voiceover. "Sometimes you just want to go for a ride."

In other versions, cops and robbers demonstrate how Chevrolet can enhance the joy of driving, and a barnyard rooster with laryngitis calls on Chevy technology to complete his daily crow, a task that the whole farm depends on him to perform.

"The ads help communicate that Chevrolet will be there everyday for its customers," said Bill Ludwig, chief creative officer at Campbell-Ewald, Chevrolet's longtime advertising and marketing communications partner. "Some icons are universally known for their dependability, and we've used some of them interacting with the Chevy product to make the point."

These new campaign executions are designed to help awareness of Chevy cars break through in a big way - especially with younger consumers.

Three new truck spots focus on core truck brands: Tahoe, the country's best-selling, full-size SUV; TrailBlazer, the North American Truck of the Year; and Avalanche, the Motor Trend 2002 Truck of the Year. Chevy Trucks "Like a Rock" advertising is now in its 11th year, and continues to be one of the most highly recognized campaigns in America.

In addition, Chevrolet will air three special Olympic-themed spots featuring the Chevrolet Division brand.

* For stills from Chevrolet's new advertising:

1. Go to www.campbell-ewald.com/press
2. See third column on right and click on "Chevrolet" folder 3. Click on 7th item: "2002 Olympic & Marketing Briefing"