Mitsubishi Motors Starts Off 2002 With 20 Percent Boost in Sales
CYPRESS, Calif., Feb. 1 -- Mitsubishi Motor Sales of America, Inc. (MMSA) today reported January sales of 26,069 units, marking the second-best January on record and a 20 percent gain over January sales in 2001.
``Starting off the year with increased sales is an excellent sign that consumer demand for our products remains strong despite some questions about the economy,'' said MMSA President and COO Pierre Gagnon. ``Coming off the best year in our history for the third consecutive time, we're excited to see that momentum carry through into 2002.''
Gagnon also pointed to the company's aggressive new product strategy as evidence that Mitsubishi Motors' sales growth is expected to continue throughout the year.
``The addition of an all-new hip, urban sport utility vehicle this summer in the growing entry-level SUV category will drive our growth in 2002,'' Gagnon said. ``Retooled versions of our flagship Eclipse Coupe and Spyder convertible will support our commanding position in the sporty coupe segment as well.''
Mitsubishi Motors is expected to show the new 2003 model-year Eclipse Coupe and Spyder at the upcoming Chicago Auto Show.
Some figures of note for MMSA's January 2002 sales: * January 2002 sales of 26,069 vehicles, up 20.4 percent over last year's January sales of 21,649 vehicles * Galant had its second-best January ever with 8,416 units sold, up 28.1 percent over January 2001 * Eclipse Spyder had its second-best January ever with 1,506 units sold, up 13.1 percent over January 2001
Mitsubishi Motor Sales of America, Inc. was established in 1981 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles. Its website can be accessed at www.mitsubishicars.com .
Sales Results, January 2002: Mitsubishi Motor Sales of America, Inc. January '02 January '01 % Change % DSR Change Month/YTD Month/YTD Month/YTD Month/YTD Passenger Car Sales* 20,515/20,515 15,751/15,751 30.2%/30.2% 30.2%/30.2% Sport Utility Vehicles** 5,554/5,554 5,898/5,898 -5.8%/-5.8% -5.8%/-5.8% Total Vehicle Sales 26,069/26,069 21,649/21,649 20.4%/20.4% 20.4%/20.4% US Assembled Cars: 13,222/13,222 11,335/11,335 16.6%/16.6% 16.6%/16.6% Imported Cars: 7,293/7,293 4,416/4,416 65.1%/65.1% 65.1%/65.1% Imported Truck/SUVs: 5,554/5,554 5,898/5,898 -5.8%/-5.8% -5.8%/-5.8% US Assembled Vehicles (1): 13,222/13,222 11,335/11,335 16.6%/16.6% 16.6%/16.6% Imported Vehicles (2): 2,847/12,847 10,314/10,314 24.6%/24.6% 24.6%/24.6% DSR - Daily Selling Rate Selling Days MTD YTD January 2002 25 25 January 2001 25 25 * Above totals include sales of US assembled Mitsubishi Motors vehicles ** Includes Montero Sport and Montero (1) Galant, Eclipse and Eclipse Spyder (2) Lancer, Mirage, Diamante, 3000GT, Montero Sport and Montero