See The Vibe At Super Bowl

FOR RELEASE: February 1, 2002

Pontiac Vibe And Tony Stewart Grand Prix Commercials To Make Their Television Debut During Super Bowl XXXVI

GMC Envoy "Award" Ad to air during Pre-Game Show

DETROIT - Football fans who tune in to watch Super Bowl XXXVI on Feb. 3, 2002 will get their first peek at Pontiac's all-new Vibe. Pontiac will air three different spots during the "Pontiac Excitement Post-Game Show" it sponsors. In addition to the Vibe ad, called "Drummer," viewers will see a new Pontiac Grand Prix ad featuring NASCAR Driver Tony Stewart and a Grand Am spot.

Vibe "Drummer": In the "Pass It On" style of the overall Pontiac campaign, the 30-second "Drummer" ad shows a young woman getting her first look at the Vibe as she walks by an Austin, Texas, coffeehouse. As she sees the Vibe, she notices a man standing in front of it playing electric guitar. She asks him why he's doing that. He explains that he is using the Vibe's two-prong, household-style outlet to power his electric guitar; then he shows her the outlet. The woman is surprised by the features and remarks that the Vibe would be great for her music group, since they could plug their instruments in and play in the car. We learn that she is the band's drummer, thus the spot's name.

In subsequent TV ads, we'll see people climb into the Vibe and check out its features. Some even find creative uses for Vibe's two-prong, household-style outlet - like making smoothie drinks in a blender or powering an electric guitar.

Vibe - an all-new car for 2003 -- was designed for young buyers seeking a sporty, fun-to-drive, incredibly versatile vehicle. Vibe defies traditional vehicle classification. It's best described as a compact car with the features of a sports car, sport wagon and SUV combined. Vibe begins arriving in dealerships in February.

Vibe rides tall, has available all-wheel drive, and offers innovative storage systems and cargo-hauling capacity. Vibe is also a strong performer, with a 180-hp engine mated to a six-speed manual transmission on its GT models. The vehicle will come in Vibe, Vibe AWD and Vibe GT flavors.

Grand Prix "Motorsports Super Bowl"
Tony Stewart, driver of the #20 HomeDepot Pontiac Grand Prix, appears in a new 30-second Pontiac Grand Prix commercial airing during the post-game show. Dubbed simply "Motorsports" the spot shows three men who drive to the Daytona Speedway for a test loop on the track. When they arrive, they are surprised to find Tony Stewart waiting and ready to take them for a drive on the track. First they try it in a production-version Grand Prix. They are clearly impressed with how well it handles in the curves. Then, Stewart offers them a ride in his HomeDepot Grand Prix car. Viewers will have to tune in to see the result.

The "Motorsports" spot illustrates that Grand Prix's WideTrack design delivers smooth cornering, excellent handling, and a firm grip of the pavement - whether it's on a race track, on the open road or in congested city traffic.

Pontiac "Pass It On" marketing campaign
The "Drummer" and "Motorsports" ads are the latest in the "Pontiac Excitement. Pass It On" integrated marketing campaign. "Pass It On" is about real people experiencing real excitement in a Pontiac. The wide-ranging campaign debuted last fall during Monday Night Football.

"We think 'Pass It On' is a very fresh, contemporary way to evolve driving excitement and keep Pontiac relevant in the minds of today's younger buyers," said Lynn Myers, Pontiac-GMC general manager. "Pass It On" is about a longstanding truth - that Pontiac drivers are passionate about the experience of driving a Pontiac. And it's all about reality - real people experiencing real excitement in a Pontiac, rather than having it scripted for them."

The 'Pass It On' campaign is proving effective in getting across the Pontiac messages - that Pontiacs are exciting, fun to drive, youthful, sporty and that we have spirited performance. The "Pass It On" TV, print and billboard elements all direct consumers to the www.pontiac.com web site, where they can apply to be part of the Pontiac marketing campaign. To date, 100,000 people have applied, and Pontiac.com site traffic is estimated to have increased by approximately 15 percent.

GMC Envoy "Award"
The 2002 GMC Envoy - winner of the MotorTrend Sport/Utility of the Year Award -- gets its time in the spotlight during the last commercial break before the Rams or Patriots kick off. Called "Award" the ad shows the Envoy and its MotorTrend award. Set to the tune of Louis Armstrong's "They All Laughed," the 30-second spot starts with Armstrong's song and images of the Envoy. The lines "They all laughed at Christopher Columbus when he said the world was round. They all laughed when Edison recorded sound." The words "Not Mercedes," "Not Toyota," "Not Honda or Land Rover" appear on the screen, interspersed with close-up images of the Envoy. Then, the voiceover asks the question "So who is Motor Trend's Sport/Utility of the year? The GMC Envoy." The spot concludes with Armstrong singing "Who's got the last laugh now?"

The 2002 Envoy is a professional grade, sport utility vehicle that sets a new standard of sophistication and performance by delivering new levels of comfort, convenience and capability that are totally unexpected in a midsize SUV.

The GMC "Professionals" advertising campaign debuted in the fall of 2000. It features actual GMC engineers demonstrating GMC's advanced technology features in real-world applications. GMC sells professional-grade pickups, sport utilities and vans with capabilities that exceed customers' expectations. GMC is celebrating its centennial anniversary in 2002.