N.A.D.A. Appraisal Guides Launches Suite of Tools for Dealers and Consumers

Promises To Put All Participants - Dealers-Buyers-Financial Institutions On The Same Page. Could this be a Kelley Killer?

NEW ORLEANS, Jan. 27 -- N.A.D.A. Appraisal Guides , one of the world's largest automotive information resources on the Internet, today announced the launch of an entire suite of online tools for automotive industry professionals at the National Automobile Dealers Association Convention in New Orleans. The development and launch of these programs was prompted by a growing dealer demand for online products that increase sales, improve customer satisfaction, and cost considerably less than other dealer packages available on the market today. Collectively, these tools make up the new and highly anticipated N.A.D.A. Online Dealer Solutions Package. "We know dealers, we know consumers, we know the automotive business, and we understand the Internet," said Lenny Sims, Vice President of N.A.D.A. Appraisal Guides ( http://www.NADAguides.com ). "It's this winning combination that has allowed us to design products benefiting dealers and customers alike. Not only have we designed superior online products, but we're also offering our dealer tools at a fraction of the price." N.A.D.A. Appraisal Guides (NADAguides.com) has launched the following online dealer tools:

NADAguides New Car Configurator The NADAguides New Car Configurator allows online consumers to build new vehicles from the ground up with highly accurate data and easy-to-use functionality, while providing users with N.A.D.A. data, the only information of its kind available on the market today. In addition to its existing, easy- to-use interface, the NADAguides New Car Configurator offers a host of newly added customer features. Businesses can sign up to offer this service on their websites, simply framing the technology within a company's existing site design and presentation. According to Sims, implementation is extremely easy, with no set-up fees, no lengthy contracts and no long-term commitments.

NADAguides Dealer Leads Once consumers have successfully built a new vehicle with the NADAguides New Car Configurator, they have the option to purchase that vehicle at a designated dealer in their area. The NADAguides Dealer Leads program is designed to route these serious, highly qualified consumer leads directly to participating dealers for less money than other dealer lead programs. Again, participation in the NADAguides Dealer Leads Program requires no set-up fees, no lengthy contracts and no long-term commitments.

NADAguides Geo-Targeted Advertising Targeted online advertising is now available at NADAguides.com for dealers who are interested in delivering their message directly to consumers in their area. With the NADAguides Geo-Targeted Advertising program, dealers receive premier ad placement on various pages throughout the NADAguides.com website. Based on a customer's area code or zip code information, dealers can present their company's message directly to consumers in their market. Far less expensive than traditional advertising and much easier to assess from a performance standpoint, the NADAguides Geo-Targeted Advertising program is designed to take the guesswork out of effective online marketing.

N.A.D.A. B2B Services The first and only product of its kind available to industry professionals today, N.A.D.A.'s B2B program provides online access to all N.A.D.A. vehicle data, including cars, trucks, vans, van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, and personal watercraft. With VIN# look up capabilities for accurate vehicle research and an easy-to-use interface, N.A.D.A.'s online subscription service is designed to offer industry professionals immediate access to a wealth of wholesale vehicle information for less money than other online B2B valuation services. According to Sims, one online subscription provides access to all of the data in every N.A.D.A. vehicle segment. "We developed and launched these products based on substantial input from industry professionals across the country," said Sims. "From ease of use to superior functionality to lower price points, we've listened and incorporated these ideas into our programs. So far, over 1500 businesses are utilizing our B2B product, and that number continues to grow. We're extremely pleased with the results."

According to Sims, additional N.A.D.A. dealer programs are also available to dealers, one of which has been in existence for several months. The NADAguides Dealer Window Link program allows businesses to provide N.A.D.A. vehicle values to customers on their respective websites. A value- added service for consumers, the NADAguides Dealer Window Link program is simply framed within the pages of a dealer's existing site design and presentation. Once implemented, consumers have access to a wealth of N.A.D.A. vehicle data -- data regarded as the standard in the automotive industry. Sims says businesses can choose to participate in one or all of these N.A.D.A. programs, as the services are sold either standalone or bundled. Industry professionals who are interested in any of these programs should contact the NADAguides sales department by phone at 800.966.6232 ext. 253 or ext. 242, or by email at sales@nadaguides.com.

NADA Convention Information The staff of N.A.D.A. Appraisal Guides (NADAguides.com) will be at the National Automobile Dealers Association Convention, Booth #3335 from January 26 - January 29, 2002. The convention is being held at the Ernest N. Morial Convention Center, New Orleans, Louisiana.

About N.A.D.A. Appraisal Guides (NADAguides.com) N.A.D.A. Appraisal Guides is the world's largest publisher of appraisal guides for used vehicle values and information, including cars, trucks, vans, classic and collectible cars, boats, RVs, motorcycles, van conversions, limousines, snowmobiles, personal watercraft, airplanes and manufactured housing. The company's consumer website, NADAguides.com ( http://www.NADAguides.com ), also provides comprehensive new vehicle pricing and information in addition to used vehicle values and specifications for anything that rolls, floats or flies. In almost 70 years of business, N.A.D.A. Appraisal Guides has earned the reputation as the recognized authority for used vehicle valuations. Its website, NADAguides.com, is quickly becoming the world's leading consumer automotive information resource on the Internet.