Dealix Formerly "Invoice Dealers" Announces the "Dealix Lead Trading Platform At NADA"
PALO ALTO, Calif.--Jan. 27, 2002--Dealix Commerce Services, a leading provider of online marketing to the auto industry, announced the launch of the Dealix Lead Trading Platform at the National Automobile Dealers Association (NADA) Convention in New Orleans, Louisiana.
The Lead Trading Platform (LTP) is a set of products and services that allow Dealix clients to acquire, process, and distribute automotive sales leads using Internet technology. It is the result of four years of development and testing within the company's own consumer car buying service.
The Lead Trading Platform features several components, available separately or as cross-functional units. Dealix LTP Acquisition offers technical and business services in the area of online lead acquisition. Dealix LTP Processing features the industry's most advanced services in lead quality control. Dealix LTP Distribution delivers processed leads to clients' auto dealer networks. Combinations of these components are flexible enough to support the needs of customers ranging from single-store franchises to manufacturer dealer networks.
``Internet sales leads represent a vast marketing channel for the auto industry,'' explained Dealix CEO Jon Christensen. ``Any company that makes, promotes, or sells new vehicles has discovered that Internet leads are an opportunity to be grabbed ... or to be missed. As leaders in the field since 1998, we are positioned to help both our large and small clients reach their potential in this area.''
About Dealix Commerce Services
Dealix Commerce Services, formerly known as InvoiceDealers, helps its clients use the Internet to promote and sell cars. The company's products and services are used by thousands of auto dealers, dealer groups, and automotive manufacturers nationwide.
Dealix Commerce Services is a unit of Dealix Corporation, based in Palo Alto, California.